10 Important Features to Include a Single Vendor E-commerce Marketplace Platform

Written by Team EMB

November 24, 2022

10 Important Features to Include in a Single Vendor E-commerce Website

Are you building a brand-new e-commerce site for your company or searching for ways to enhance the usability of your existing site?

Without a doubt, a marketplace is ideal for merchants, especially for those who are eager to enter the eCommerce sector. The modern e-commerce sector offers small suppliers an appropriate, practical, and affordable alternative. 

Creating an e-commerce experience that is likely to thrill your clients can be as simple as borrowing a little inspiration from the top e-commerce firms.

Presently, everyone wants to participate in the new revenue stream, which is e-commerce. 

The industry generated $1.3 trillion in revenue annually in 2014. Further, the total GDP contribution of the industry in 2021 was an astounding $4.5 trillion. This alone represents an astounding 246.5% growth in mere seven years.

What is a Single-Vendor E-commerce Marketplace?

A single-vendor marketplace platform is nothing more than a website where a single vendor sells their goods or services to numerous clients. 

The buyer and the seller are thus both parties to this buying and selling transaction. Because a single vendor e-commerce website does not provide a wide selection of products to its customers, this kind of website is sometimes referred to as a “Stand Alone Website.”

Would the E-commerce trade benefit you?

If you choose to follow a single-vendor supplier path, you will soon purchase a certain resource from just one vendor. You’ll see that a supplier has no dependence. 

Similarly, adopting a strategy for your single-vendor e-commerce website will offer you some major advantages. 

For example, building and sustaining a relationship with a single provider is simpler than doing so with two or more.

When you make an order with just one supplier, the cost of administration and other ancillary charges are decreased. 

You can get attractive pricing by maximising your volume leverage. 

As a result, ordering and integrating the systems from a single provider would be simple for you. You might be able to bargain for frequent, small deliveries and establish effective inventory management. 

About e-commerce websites:

An e-commerce website is one that offers customers to buy and sell tangible products, services, and digital commodities over the internet as opposed to at a physical store. 

A company can process orders, receive payments, handle shipping and logistics, and offer customer care through an e-commerce website.

Customers simply believe that online marketplace is more convenient than visiting a physical store because 51% of the world’s population now has access to the internet. Thus, keeping an optimised website for your business is fundamental.

Did You know? 38% of consumers will exit a website if the design is unappealing!!

In this blog, we shall take a look at the most crucial features that your single vendor e-commerce website must not skip:

1. Social media Integration 

Social networking is one of the simplest ways to connect with customers. Your social media profiles ought to be linked to your website so that you can advertise your products there through posts and individualised messaging.

The simplest and most economical approach to market products to a broad audience is to use the built-in social media integration tool. 

This is because nearly 30% of customers follow social media handles like Instagram, Twitter, Facebook or Pinterest for purchasing regularly. 

2. Multilingual Browsing

For better access of customers from all walks to your company’s webpage, this feature is all you would need. 

There are two ways for you to support the most popular languages used in the region where your e-commerce clients are located. 

First is to utilise Google Translate to assist users in translating your website into their native tongue. In addition, you can create different language-specific versions of your website.

Do not forget to feature this on your main navigation bar. 

3. Loyalty Support Program

Who does not want great customer retention? Right.

Well, The loyalty programme gets you covered. It would entice customers to visit your e-commerce site in good numbers. 

Loyalty support is an effective marketing strategy that incorporates rewards, software, and engagement tools to improve and increase your customer value offer.

Consider Starbucks, which is experiencing a massive influx of customers. One of the best examples of a consumer loyalty programme is Starbucks Rewards. 

The concept is very straightforward: Users pay for coffee with an app and receive stars (points). Free beverages and food, priority service, and birthday incentives can all be obtained by exchanging stars.

You can adopt a similar model for your e-commerce store and observe an increase in the number of repeat transactions and purchases. 

4. Product Availability Filters

This feature allows customers to quickly identify products that are available with their desired pickup or delivery method. If you provide clients with an item availability filter, they can sort things depending on whether they are available for pickup, same-day delivery, shipping, or in stock. Because of the quick availability, you have the best possibility of converting customers.

5. FAQ for your store and products 

A section of the most typical queries from consumers is another approach to incorporating user-generated content into your online business. Add the section of frequently asked questions to your website.

By responding to the most common pre-sales inquiries regarding your items from customers, you may enable users to ask questions, provide answers, and vote for the best questions to ensure that the most popular ones are displayed at the top.

6. Order Tracking Facility 

When a consumer place an order, their main concern is when their order will arrive.

Make it easy for customers to access the status of their orders on your website.

Customers should receive thorough information about their orders, including delivery information, order status updates, and supporting materials like invoices and bills, as soon as they place an order. 

Continuous tracking and frequent notification about any new updates are requirements for shipping services.

7. Site Search Navigation

Most of the top e-commerce sites include site search in addition to user-friendly navigation.

Customers can skip the navigation and conduct a targeted search instead. A positive customer experience helps you keep your current clients and boost sales. Your clients will be able to access immediate assistance from you if you offer such a user experience.

8. A Return/Replace Policy

There is no escape from returning the item. 

Since consumers cannot see, touch, or use the products before making a purchase, they must rely on the images, descriptions, and customer reviews to guide them. 

There are instances when a product won’t perform as planned, and there is always a chance of a manufacturing flaw or damage sustained during delivery. 

Thus, make it simple to find and understand your return or replacement policy. Sales can increase by creating a flexible and reliable return policy. To build a trustworthy customer base and boost the probability of purchases, put the option close to your add-to-cart button.

9. Personalised email connect 

Emails sent by e-commerce companies typically have an open rate of 15.68% and a click rate of 2.01%, according to Mailchimp standards.

This is significant in light of the potential for revenue generation that e-commerce emails possess. 

One of the next greatest outcomes for your store, if you can’t convince people to buy something from your website, would be to convince them to sign up for your email list.

You would then be able to contact them about upcoming specials and email marketing. Having an integrated email marketing platform will be a helpful answer, as personalised emails increase client conversion rates.

10. User-friendly reviews

Customers are more inclined to buy a product if they understand how to utilise it or how it has worked for others. 

A study revealed 69% of online shoppers want more reviews. 

In order to make purchasing more enjoyable, additional information beyond product descriptions must be provided. As a result, extensive and effective testimonies regarding the product are required, as well as current user reviews and comments about the product. 

Allowing your consumers to leave a fast review and providing a clear product comparison increases trust in your business. Positive user-generated reviews aid in sales growth.

Besides these essentials, you need to have a firm grip on a mobile-friendly website and regularly update the blog content for your products/brand/services on your website. 

Some even use video or image carousels for their brand. Carousels displaying the newest discounts and sales are available at major retailers such as Walmart, eBay, Home Depot, Samsung, Wayfair, Lowes, Costco, Sam’s Club, and Kohls. 

With this, Customers can discover in-depth information about items and platforms through blogging and product descriptions. You must therefore offer extremely lucid and pertinent content regarding the product. 


A powerful e-commerce platform provides all the features you’ll need to launch your business successfully and know the difference between single vendor and multi vendor marketplace.

So what are you possibly waiting for? 

Get in Touch with us professionals and fulfil your e-commerce requirements and features checklist now. 

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