Managing your social media activity requires a lot of effort on one’s part. The surging popularity of these mediums has made it necessary for any business in any industry to at least maintain an active online presence through social media. This is important for your business to recognise the modern-day need of your consumers and audience.
Failure to handle your social media management can impede the efficiency and marketing goals of your organisation.
It is, however, very common for marketers to make mistakes and skip on the important pointers to manage their social media channels. With this view, we have come up with a list of the top 10 tips for social media management which can help you instil a sense of professionalism in managing your business’s social media presence.
Social Media Management Tips :
1. Strategise your social media goals before creating an online presence
One of the most basic steps before starting to use social media for your digital marketing needs is to build your active presence on various social media channels. For this, your business must identify its social media goals and decide on platforms that it must use.
One of the most important aspects of opening your social media account is to understand your audience. Considering the factors like having demographic information and their behavioural attitudes is important for deciding which social media platform to choose? This will be the foundation of your content marketing strategy, based on which you will be required to invest your time and resources tremendously.
2. Sketch your buyer’s persona
Your business persona will help in identifying your target audience. Understanding this can help you in creating your content strategy with which you can focus on getting positive responses and engagement from your audience.
When it comes to writing for social media, relevancy is one of the keys to finding the interest area of your audience. This can help you build a community of followers who can associate with your business goals. This helps in bringing purpose and meaning to your communication and digital marketing efforts by making your content relatable to your audience.
3. Decide the platforms in which you must be investing
Identifying your target audience and why you must be engaging with them, is one of the important priorities of the marketers to decide on what social media platforms they must be using. Wasting your efforts and time on the wrong social media platforms can derail your social media marketing initiatives.
Study trends and data to gather information about the usage patterns of your audience group on various social media platforms. Conduct interviews and surveys to find the interest areas of your audience. Revolve your content and social media marketing strategy around this and avoid making wasted efforts on failed experiments. Leverage the advantages of the decided social media channels and post your content timely to gather positive engagement.
4. Create a content calendar for every platform
Content calendars help you plan out your content for the various social media platforms. They help in bringing efficiency to the process by scheduling the content plan for every social media post that has to be posted.
The objective of the content calendar is to fix the post schedule for every social media platform for a specific duration, like one week or month. This provides the marketing team the much needed time to make necessary arrangements for the post in a prior manner.
Content calendars have to be made keeping in mind several factors like the types of social media posts and the number of social media posts that are required to be created.
5. Set timely goals and monitor your performance
Monitoring the timely performance of your social media marketing initiatives is important to manage your social media accounts. Making analyses of the various metrics like the engagement rate can help marketers find what type of content works best for any social media channel.
In this manner, you can cater to the right mix of your audience’s expectations with social media posts that are interesting and relevant for them.
6. Keep an eye on the trends
It is important for you to handle your social media management by keeping an eye on the trends and news. This can help in creating your social media posts accordingly. This will provide an important source of interaction and communication with your audience.
This will also help in bringing freshness and recency to your content and social media posts. Such social media posts are always important for breaking the routine of your content calendar.
Doing this helps you in gaining renewed interest and perspective from your audience. Furthermore, you can expand your follower count by trying something new and increasing engagement on your post.
7. Establish a clearly defined process
A good social media post comes out from the series of set tasks that come into play for making any social media post. To create an effective social media post, one has to strategise enough in coming up with the idea that can align the interests of the brand and audience.
Your social media post can only be engaging once it is emotive and helps your audience solve an important purpose. The use of elements like images and videos can also help in bringing important values to your social media post and help you in increasing your engagement and followers count.
For this, it is necessary that the amount of time spent in planning and creating your social media post is well managed. Following a set, the process helps in achieving this important aim and helps in improving your engagement with your audience.
8. Make use of social media management tools
A social media management tool offers a large number of advantages in helping you keep in touch with all your social media platforms. The use of social media management tools helps you in automating your posts and keeping track of the engagement and following rate. Social media management tools help in simplifying the complex tasks of scheduling a post and updating the timeline regularly.
Furthermore, they centralise all the related information about posts across all the social media channels. This helps in having a quick look over the stats and keeping track of the progress over time. Most importantly, they prevent you from the risk of skipping your social media post or posting it untimely by automating the posting schedule.
9. Focus on timing
Timing is one of the major factors which can impact your social media management performance in a big way. Your social media platform must not miss out on anything important to keep your relationship friendly with the audience. Further, in order to maximise your social media performance, you must post your social media update on apt time slots in which your audience is active.
Not only will this help in improving your engagement rate, but this will also help you in having the edge over your competitors. The other important thing to keep in mind is that your business must maintain an active presence on all social media platforms. Only then will your audience be interested in knowing what you have to communicate and connect with you accordingly.
10. Optimise for platforms
Different social media platforms offer different levels of advantage to your business. In order to leverage the reach of these platforms for your business goals, it is firstly important to know the purpose of these platforms.
This will help you in finding the reasons to establish your presence on a given social media platform. Further, this will help you in strategising the best possible ways of communicating with your audience on these platforms. This way, you can avoid the risk of being irrelevant in the eyes of your audience while exploring the feed.
Social media strategy for building your relationship with your audience on Quora, for instance, is going to be entirely different for your Instagram channel. Hence the dynamics of audience engagement with every social media platform differs. As a marketer, it is your responsibility to keep your content pertinent and functional to the specific needs of every individual platform.