15 Best On-page SEO Strategies to Adopt in 2023

Written by Team EMB

January 23, 2023

SEO
15 Best On-page SEO Strategies to Adopt in 2023

On-page SEO, also known as on-site SEO, refers to the techniques and strategies used to optimize individual web pages in order to rank higher and earn more relevant traffic in search engine results. This includes optimizing elements such as title tags, meta descriptions, header tags, images, URLs, and internal and external links. On-page SEO strategies include leveraging structured data and improving the website’s structure, content, and mobile friendliness. The goal of on-page SEO is to make it easy for both search engines and users to understand the content and structure of the website and to ensure that the website is easily crawlable and accessible to search engines. 

With the constantly evolving search engine algorithms and the increase of competition, it’s essential to stay on top of the latest on-page SEO strategies to ensure your website stays visible in the search engine results. Here are 15 of the best on-page SEO strategies to adopt in 2023:

1. Optimise your title tags and meta descriptions: 

Optimising your title tags and meta descriptions is an important aspect of on-page SEO. Title tags and meta descriptions are two of the most important on-page SEO elements as they help search engines understand the context of your page and increase the chances of it appearing in relevant search results. By making sure your title tags are unique, accurately describe the content on the page, and include relevant keywords. Keep them short and sweet, ideally around 60 characters or less. Meta descriptions provide a summary of the content on the page. Use clear and compelling language that entices users to click on your link. Keep them around 155 characters or less and include keywords that are relevant to the content of the pageBy using structured data, also known as schema markup, this can help search engines understand the meaning of your content. This can help your website appear in rich snippets, which can increase click-through rates. There are a variety of tools available that can help you check your title tags and meta descriptions for optimisation and for any errors. Title tags and meta descriptions are two of the most important on-page SEO elements. Title tags tell search engines what your page is about, while meta descriptions provide a summary of the content on the page. Make sure your title tags and meta descriptions are unique, and descriptive, and include relevant keywords.

2. Use header tags correctly:

Use H1 tags for the main title of the page: The H1 tag is used to indicate the main title or headline of a webpage. Use it to describe the main topic or purpose of the page. Only use one H1 tag per page, as it indicates the main topic of the page. Using multiple H1 tags can confuse search engines and dilute the importance of the main topic. Use H2 and H3 tags to break up the content into sections and sub-sections. This makes it easier for both search engines and users to understand the structure and content of the page. Use relevant keywords in the H1, H2, and H3 tags to help search engines understand the context of the page. Use header tags in a logical and hierarchical order by using header tags in a logical and hierarchical order, such as H1, H2, H3, etc. This helps search engines understand the structure and importance of the content. Avoid using too many header tags on a page as it can make the page appear cluttered and hard to read.

3. Optimize your images:

Optimising images is an important aspect of on-page SEO, as it can help improve page load times and make it easier for search engines to understand the context of the images on your website. Compressing images can reduce their file size, which can improve page load times. Use tools such as TinyPNG or Compressor.io to compress images. Use descriptive, keyword-rich file names for your images. For example, “red-flowers.jpg” is better than “IMG00023.jpg”.\Alt tags are used to describe the image and provide context for search engines. Use descriptive, keyword-rich alt tags for your images. The three most common image file types are JPEG, PNG, and GIF. JPEG is best for photographs, PNG is best for graphics with transparent backgrounds, and GIF is best for animations. Make sure your images are optimised for different screen sizes and resolutions by using responsive images. This will help improve the user experience on mobile devices. A Content Delivery Network (CDN) can help distribute your images across multiple servers, which can improve page load times and make your website more scalable.

4. Optimize your URLs:

Use short, descriptive, and keyword-rich URLs. Avoid using special characters, numbers, and unnecessary words in your URLs.

5. Use internal linking:

Use descriptive and keyword-rich anchor text for internal links. This helps search engines understand the context of the link and the content of the linked page. Link to relevant pages within your website, that are related to the content on the page where the link is placed. Use a logical and hierarchical linking structure, linking from the most general pages to the most specific pages. A sitemap is a file that lists all the pages on your website. It helps search engines understand the structure of your website and find new content more easily. Breadcrumb navigation is a type of internal linking that shows the user’s location on the website and allows them to easily navigate back to previous sections of the website. Internal linking in blog posts can help search engines understand the context and relevance of the post, and it can also help users find more relevant content on your website.

6. Use external linking:

External linking, also known as outbound linking, is the process of linking one website to another website. It’s an important aspect of on-page SEO, as it helps search engines understand the context and relevance of a website’s content and can also improve the website’s credibility and authority. By Using a mix of nofollow and dofollow links, a dofollow link is a link that passes link equity (also known as link juice) to the linked website, while a nofollow link does not. Use a mix of nofollow and dofollow links to create a natural linking profile.

7. Optimize for mobile:

With more and more people using mobile devices to access the internet, it’s essential to have a mobile-optimized website. Use a responsive design, compressing images, and minifying code to improve page load times on mobile devices.

8. Use structured data:

Structured data, also known as schema markup, helps search engines understand the meaning of the content on your website. This can help your website appear in rich snippets, which can increase click-through rates.

9. Use social media:

Social media can help increase brand awareness and drive more traffic to your website. Make sure to include social media sharing buttons on your website and create high-quality, shareable content.

10. Use analytics:

Use tools such as Google Analytics to track your website’s performance. This will help you understand your audience, track your progress, and make informed decisions about your on-page SEO strategy.

11. Use a content management system (CMS):

Using a CMS such as WordPress or Joomla can make it easier to optimize your website for on-page SEO. These systems include built-in features such as the ability to optimize title tags and meta descriptions, and to add alt tags to images.

12. Use a sitemap:

A sitemap is a file that lists all the pages on your website. It helps search engines understand the structure of your website and find new content more easily.

13. Use a robots.txt file:

A robots.txt file is a text file that tells search engines which pages or sections of your website.

14. Optimise your website’s loading speed:

Optimise your website’s loading speed by compressing images, minifying code, and using a Content Delivery Network (CDN).

15. Test and optimise:

Test different versions of your on-page elements and see which ones perform better in terms of click-through rates and conversion rates. By analysing this data, you can make informed decisions.

Conclusion

In conclusion, on-page SEO is an essential aspect of improving your website’s visibility and ranking in search engine results. By following the on page optimisation techniques for optimising title tags, meta descriptions, header tags, images, URLs, internal linking, and external linking, you can ensure that your website is easily crawlable and accessible to search engines. Additionally, using structured data, optimising for mobile, and analysing website performance through analytics tools can also help improve your on-page SEO. Regularly updating and testing your strategies can also help you stay up to date with the latest SEO trends and best practices. Following these strategies will help boost your website’s visibility and drive more relevant traffic to your website.

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