Cost of SEO Service in 2023: A Complete Guide

Written by Team EMB

January 10, 2023

How To Determine The Cost Of SEO Services?

SEO, a short form of Search Engine Optimisation, plays a vital role in connecting your company with a variety of customers. It has undoubtedly become an integral aspect of digital marketing. To consider the cost of SEO services, you must be aware of various factors.

In the absence of it, you may take a misguided decision and may not achieve a suitable return on investment from outsourcing your SEO activity. This can eventually lead to a disregard in your mind for these services, which can then eventually impact your business prospects.

According to BrightEdge, Search Engine Optimisation generates over 1000% more traffic than organic social media. This is enough to stress the importance of SEO for your business. 

The below sections address the question – “How much does it cost to get SEO services?” and answer all the concepts revolving around it.

Factors affecting the cost of SEO services?

The cost of SEO services can vary greatly depending on many factors:

1. Level of competition: 

The cost of SEO can be affected by the level of competition within your industry. Your target keywords will rank harder and optimisation will become more time-consuming if there is more competition. This will also mean that you will need more resources, including time and money.

2. The current state of optimisation: 

How your website is optimised can have an impact on the cost of SEO. Your website may already be optimised and will require less effort to reach your goals. If your website is not optimised well, it might take a lot of work to get it to the right place.

3. Scope of work:

Your scope of work determines the amount of work required to reach your goals. These hence directly affect the cost of SEO. It includes factors like the number of keywords that you are targeting, the content required, and the time it takes to create high-quality links to the website.

4. Location: 

SEO costs can vary depending on the provider’s location. SEO services may be more expensive in certain countries or regions than in others, depending on how much it costs to live there.

5. Expertise and Experience:

SEO costs can vary depending on the level of experience and expertise. Higher-skilled and more experienced SEO professionals might charge more.

These factors mean that SEO costs can vary from a few hundred to several thousand dollars each month. SEO is a long-term investment. The cost of SEO will vary depending on your goals and requirements. Before making a decision, it’s smart to get quotes from multiple SEO service providers.

 Costing Model of SEO Services

Costing Model of SEO Services

There are a large number of SEO-related marketing agencies and companies, and each one of these offers a range of services. Their main objective is to increase the organic traffic to your website by improving its position in SERPs via keyword research, content production and link building. 

In order to determine the exact cost, you need to understand the models: 

1. Per Hour Model: 

There may be an hourly cost associated with SEO services. This method is more likely to be used by contractors or freelancers providing SEO services to smaller businesses. The agencies or web marketing organisations do not charge on an hourly basis. 

Fees are dependent on the number of hours invested in each project. To ensure that you have been billed correctly, request a breakdown of the company’s activities throughout the billing period. 

2. Per Month Model:

Larger SEO agencies generally take on projects on a per-month structure. You will sign up to pay a set amount for hiring these services from the agency, which will be carried out continuously on your website. 

The services included in the monthly package encompass all-around SEO activities. This may include – keyword research, competitor analysis, SEO-optimised content, link building, digital PR, technical audits, local SEO, and reporting.

However, some organisations let you create a personalised plan with a predetermined monthly cost. 

3. Monthly Retainer:

This model charges an SEO service provider a fixed monthly fee to cover a specific number of hours spent on a client’s project. This is a good option for businesses that need ongoing SEO support. It typically provides a set of deliverables per month.

4. Project-Based Pricing: 

This pricing model allows the SEO service provider to charge a fixed fee per project or deliverable (e.g., an audit, keyword research, etc.). The model works best if your scope of work is limited and you have a very specific action to achieve.

5. Performance-Based Pricing: 

This pricing model is determined by the achievement of specific outcomes, such as increased website traffic or better search engine rankings. The pricing model is gradually rising trend with the increasing need to outsource an SEO project.

The advantage of this pricing model is that you are only required to make spending if your desired goal is achieved through outsourcing.

However, a major challenge is finding a suitable SEO agency that can work on your SEO project requirements in this pricing model. This is where the services of Expand My Business can be of your help.

How to determine the cost of SEO Services? 

To rank well in search engine results, you must invest in excellent SEO Services. Now that you know the costing model of SEO, you must also understand the number of variables that come along with it. 

Due to the importance of search engine optimisation, it’s a very great idea first to take a look at these factors: 

1. The number of pages: 

The quantity of freshly produced and optimised pages has a direct impact on the price of SEO. It takes effort and skill to ensure that each page of your website ranks well for a specific search phrase. 

For Google’s algorithm to recognise your website as valuable, it is essential that the information and content on every page be correctly aligned. Likewise, it is vital to ensure that the page’s content is informative and interesting too. 

It is very crucial to choose a reputable SEO service-providing company to get the most remarkable outcomes. Choosing a reputable SEO service provider must hence be your topmost priority. 

2. Acquisition of Links: 

Google algorithms are constantly evolving, but obtaining backlinks remains essential since it is the number one criterion that search engines employ to determine how to rank sites for specific search entries. 

The better the quality of backlinking to your website, the higher your site ranks for relevant keywords since backlinks inform search engines that your website is credible and related to that query, therefore earning you a higher position in the results. 

To get the desired top place in Google results, you must have a large number of high-quality organic links going to yours. Nevertheless, this requires time and work and may increase the SEO cost for your business as well. 

3. The current status of your website: 

If you have significant work to do to make your website rank worthy, your SEO expenses will climb along with it. Google’s algorithm is constantly evolving, so what strategy worked in the past to help you rank may not work in the present. In other cases, your SEO cost may be reduced if your SEO was done well years ago and merely needs some little tuning. 

4. Time 

One critical factor that lets you determine the cost of SEO is time. The amount of effort spent optimising or developing pages for optimal performance has a direct influence on SEO costing. 

You may choose to pay a reputable SEO service agency once for a certain number of time periods to optimise your pages, as mentioned earlier. This can work if you have a tight budget, but it may not maintain your desired rankings. 

You can also choose a month-to-month contract, committing to entrust your SEO service provider agency to continuously work on your pages, optimising content, aligning metadata, and ensuring that you outrank your competitors. 

5. Geographical location

The cost of SEO is also determined by the location of your organisation and the number of local competitors it faces. The number of sides might also affect the pricing.

If your company has many locations, you will have additional pages to reference, which will also increase the amount of effort required to optimise your local search engine optimisation.

Simply said, the more places your company is located, the more pages you must promote, which will cost you more money. 

6. Competition

Suppose you are working in a highly competitive industry. In that case, achieving a high local rating will be more complicated since you will need to be more inventive to beat your competition. To make your company more relevant than the competition, you will need to create content that is superior to that of your rivals and work diligently to increase the number of backlinks to your website. 

7. Present Rankings

Where you begin in relation to the organic rankings has a direct influence on the cost of SEO services as well. You also have the potential to expand out into additional long-tail keywords or unique keywords with lower levels of competition. 

These are some of the factors through which you are able to determine the search engine optimisation cost. 

Determining the cost of SEO services is a very complex process that requires a lot of time and effort. Your SEO service provider must understand the nature of your business and the present SEO status of your website and then strategise on your SEO activities. Sometimes, you might come across agencies that are not up to the mark, and charges are really high. 

A lot of businesses nowadays face difficulty in outsourcing SEO-related work to agencies because most of them charge money in advance but do not deliver efficient work. Expand My Business helps you exactly with that! 

With Expand My Business, you are able to understand the cost according to the factors mentioned above and then choose a service provider that matches your budget and your business requirements. Contact us to know more! 

What are the various services covered under SEO?

The cost of SEO services majorly depends on the scope and complexity of the SEO services your business is availing. Here are some examples of common SEO services that businesses and organisations might be charged for:

1. Keyword Research:

Keyword research is an integral component of SEO. This process involves discovering and identifying the most pertinent and popular keywords for a given website or business niche, by analysing search volumes, competition levels and relevance to ensure selected terms have high search volumes, low competition levels and are pertinent to the business’ products or services.

2. On-page Optimisation:

On-page optimisation is the practice of improving a website’s content, HTML source code and other elements to increase its relevance and visibility to search engines. This includes optimising title tags, meta descriptions, header tags, images and internal links among others. On-page optimisation plays an integral role in helping search engines comprehend what a website contains so they can rank it appropriately.

3. Off-page Optimisation:

Off-page optimisation involves building high-quality backlinks to the website from authoritative websites, social media platforms and online directories. Backlinks are essential in SEO as they tell search engines that other websites find your content valuable and pertinent. Nevertheless, not all backlinks are created equal; quality always wins out over quantity when it comes to backlinks.

4. Technical SEO:

Technical SEO is the process of optimising technical aspects on a website, such as page speed. Technical SEO is essential to guarantee a website is accessible to search engines and users, and can be crawled and indexed correctly. It also involves using structured data markup, optimising robots.txt and sitemap.xml files, as well as making sure there are no technical issues such as broken links or 404 errors on the website.

5. Content Marketing:

Content marketing is an integral component of SEO, involving creating high-quality and engaging content that appeals to search engines and draws in potential customers. This could include blog posts, articles, infographics, videos or other types of media designed to add value for website visitors. Content marketing helps establish your site as a thought leader within its industry while also attracting links from other websites.

6. Local SEO:

Local SEO involves optimising a website and its content for local searches and directories. This includes optimising for local keywords, creating and optimising Google My Business listings, building citations and reviews on these directories, etc. Local SEO is particularly critical for businesses that have physical locations or serve specific geographic regions.

7. Analytics and Reporting:

Analytics and reporting are crucial elements of SEO. They involve monitoring website traffic, ranking positions, and other SEO metrics to measure success of a campaign and identify areas for improvement. Through analytics reporting can identify which keywords drive most visitors to a website, which pages perform best, and which SEO strategies have the greatest effect.

What must your SEO agency offer?

To make the best use of your SEO service cost, you must be aware of all the services an SEO agency must provide. Any SEO agency would offer all the services mentioned above. What however sets apart a good SEO agency from a truly great SEO agency is the ease of outsourcing without much worry. Below mentioned, here are a few pointers to consider before shortlisting your SEO agency that Expand My Business can help you find:

1. Initial consultation:

Your business, its goals and your target audience should be thoroughly understood by the agency. This will allow them to create a custom SEO strategy that is aligned with your business goals.

2. Comprehensive website audit:

An agency should examine your website’s structure, and content, as well as any other factors that could be affecting search engine rankings. The agency should give you a detailed report outlining the problems and possible solutions.

3. Keyword research:

This is where the agency will research keywords and phrases that are being searched for by your target audience. This information will be used to optimize your website’s content, and make it more visible in search results.

4. On-page optimisation:

The agency will optimise your website’s content and metadata to make it more search engine-friendly. This could include optimising page titles and descriptions as well as headings.

5. Off-page optimisation:

The agency should create a strategy for building high-quality backlinks that link to your site, and engage in other offpage optimisation tactics that will improve your site’s authority. This could include guest blogging, social media promotion and influencer outreach.

6. Monitoring and reporting on an ongoing basis:

The agency should send regular reports about your website’s performance. They should also monitor and adjust your search engine rankings. This will allow you to track your progress and make sure that your SEO strategy is effective.

7. Collaboration and communication:

An SEO agency that is reliable and trustworthy will keep you updated throughout the process. They will also work with you to make sure your SEO strategy aligns well with your business goals. They must be responsive to you and offer clear, actionable suggestions for improving your website’s search engine rankings.


It is almost challenging to estimate how much your organisation should spend on SEO without first understanding the above factors and the nature of your business. An introductory package of roughly INR 10000 per month is a reasonable starting point. The price might vary according to your budget. You can spend more if you are ready to commit your time and consideration to SEO. 

Begin with the small size and expand it if it is profitable for you. Always remember that search engine.

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