A solid logo is essential for any business. Although it might seem that it’s just a part of your branding, it is the foundation of your brand’s identity and the first impression you form on your audience. It will not be wrong to say that it is significant to the extent that it can make or break your brand’s image. Today, a good logo is something that is expected of your brand as trust is gradually built on a well-designed logo.
Logos have evolved with time, and nowadays, logo animation is in trend and is gaining immense popularity as more and more customers are connecting with brands digitally. You might have noticed how Google effectively makes use of animated logos. Because such logos are super catchy and aesthetically pleasing, it makes your brand memorable, which is a vital part of a successful business model.
A couple of years ago, creating a logo was an uphill task as static graphically designed logos were used. However, these days myriad software and applications have made this cumbersome task easy that too without burning a hole in your pocket. In this blog, we have collated a list of free tools you can use to animate your logo. But before that, let us understand what animated logos are and how they are helpful for your business.
What is an animated logo?
From email signatures to video intros and websites to social media, animated logos can be used anywhere. In simple words, an animated logo is one where the logo is represented with fascinating 2D/3D animations, transitions and motion graphics to spruce up its overall appearance. By merely adding motion to the logo, it becomes more engaging.
For instance, the characters may be bouncing, spinning or moving playfully in a particular manner, or a specific sound may be playing every time the logo or tagline is displayed. These are just some examples of how to design a logo in an animated version can take your brand to the next level.
5 Free Logo Animation Software and Tools
Getting an animated logo might seem like an expensive affair, and your business may not be in a position to hire an animation company for the same. Nevertheless, we are here to your rescue as we have curated just the right list for you to convert your ideas into reality. Check out these 5 excellent tools that would not cost a single penny and help you create a unique animated logo that will have a lasting impact on the audience.
First on the list is Canva, an Australian graphic designing brand specialising in creating visual content for social media. We love how they have put it, ‘In a world that’s always on the move, you can’t afford to keep your brand still.’ With Canva, designing an animated logo seems like a cakewalk, even for those new to this industry. There are innumerable templates to seek inspiration from, and you can go around playing with colours, fonts, audio and endless graphic elements, customising them to create your own unique brand asset.
To get started, you can go to their section of ‘animated logos’, pick a template that resonates the most with your brand and start customising it for free. You can even start from a blank design if this doesn’t seem too daunting a task for you! Sounds easy-peasy, doesn’t it?
Adding life to your logo has never been quicker and easier, thanks to Renderforest’s simple yet advanced editor, where you can get your logo animated in a few clicks. In fact, their library of logo templates is also segregated based on industries, making it more convenient to choose from.
From nature to gaming, fitness and law, Renderforest has got millions of professionally designed logo ideas for your convenience. With its mission – “to make successful branding affordable and available for everyone,” it’s effortless to create a high-quality, iconic logo that will profoundly impact your audience.
3. Adobe Express
Next up is Adobe Express, a brand we know and have had faith in for years. With its free logo maker, you can add animation to your logo and bring it to life within minutes. You can experiment with its editing effects, 2000+ unique fonts and an extensive royalty-free photo collection that works well on both the web and mobile.
In order to get started, you first need to tell some basic details about your brand, like your business, its name and a slogan, if any and choose your aesthetic style, which could be anything from bold to elegant or even contemporary. Next, pick a relevant icon and voila! Its logo maker will give you a number of logos you can further customise according to your whims and fancies. Doesn’t it sound like logo creation will now be a piece of cake?
Trusted by more than 15 million people worldwide, including leading brands like Amazon and HP, Animaker is another splendid logo maker tool where you can instantly brand your logo with cool animations and effects to create a strong and memorable asset for your business. No wonder it has the highest ranking in online animation software, thanks to its ridiculously easy UI.
Animaker is totally free, with a massive library of over 30,000 animated characters, effects and motion graphics to pick from. Their in-house team of designers have also crafted their logo animation templates meticulously. What’s more, it’s effortless to use with an easy drag-and-drop interface, making the whole process fun and quick.
Enhance your audience engagement by creating an animated logo with the help of this free-of-cost, user-friendly tool – PixTeller. Whether it’s for sharing on your social media handles or embedding on your website, PixTellar can help you make stunning logos in animated versions to impress your target audience, increase your conversion rate and boost your sales.
Flaunt your animated logo without worrying about legal hassles as its vast database has resources with a CCo license which means you have full usage rights to use its elements like shapes, unique text properties (adjusting letter spacing/line-height/text shadow/text border etc.), filters, icons and other such effects.
10 Reasons to animate your logo
There are many reasons why having an animated logo can work wonders for your business. Still, to keep it short, we have pointed out the five major reasons to get an animated logo for your business.
1. Attract attention:
You want your business to stand out from the crowd and grab customers’ attention. An animated logo can help you do that. You can make your brand memorable by adding motion and visual interest to the logo.
2. Increase Brand Recognition:
Your logo is an integral part of your brand’s identity and should be easily identifiable. A dynamic and unique animated logo can enhance brand recognition. Animation can help reinforce the brand’s colours and fonts. This makes it more memorable.
3. Communicate Brand Personality:
An animated logo can help you communicate your brand’s values and personality. Animations can be used to convey the tone and voice of your brand, giving customers a sense of your brand’s values and personality. An animated logo for children’s toys could be whimsical and playful, but an animated logo to represent a luxury brand might be sophisticated and elegant.
4. Make a positive impression:
An animated logo can make a positive impression on your business and show that you are innovative, creative, and modern. This can help you stand out from your competitors and leave a lasting impression with customers.
5. Recall Brands:
The ability to recall your brand’s name when asked by customers is called brand recall. An animated logo can increase brand recall and make your brand more easily recognizable. Customers will remember your brand more easily if they see it animated.
6. Increase your social media presence:
An animated logo can make your business stand out on social media. Animated logos are great for short videos and social media. These logos can be used to grab attention, increase engagement and drive traffic to your site.
7. Increase Brand Engagement:
An animated logo is more interactive and engaging than a static one. You can use it in videos, GIFs, or other content to make customers’ experience more dynamic. It will help you build stronger relationships with your audience.
8. Reaffirm Brand Values:
An animated logo can reinforce your brand’s mission and values. An animated logo helps customers to connect with your brand by incorporating elements that reflect your brand’s values. It can demonstrate that you care about your values and that your business is more than just a company.
You can easily adapt an animated logo for different marketing purposes. It can be used in many marketing campaigns such as website banners, social media ads, and email marketing campaigns. You can use it for many occasions such as product launches or seasonal promotions.
An animated logo is a cost-effective option to improve your brand’s identity. An animated logo is a cheaper alternative to traditional logo design. It can be made using software tools, or outsourced to freelancers at a lower price. This can allow you to create a dynamic, engaging visual identity that isn’t too expensive.
Needless to say, a logo should be unique and impressive, and an animated logo adds that creative touch to the logo. It makes it more engaging and visually appealing. Believe it or not, it is the new buzzword in branding and advertising. Besides, it gives you an opportunity to explain your business well in a fun, vibrant and lively manner.
Since this is such an integral part of brand recognition, you must ensure that it is in line with your business and values so that your audience can resonate with it. We hope this blog helped you to understand the nitty-gritty of creating your animated logo for free!
Frequently Asked Question
1. What is logo animation, and why is it important for businesses?
Logo animation is the process of adding motion and visual effects to a logo to create a dynamic and engaging brand identity. It is important for businesses because it can help them to stand out in a crowded market, increase brand recognition and recall, and communicate their brand values and personality.
2. What are some free software and tools that businesses can use to animate their logos?
Some free software and tools that businesses can use to animate their logos include Blender, OpenToonz, Synfig Studio, Pencil2D, and Krita. These tools offer a range of features and capabilities to create professional-grade logo animations, from simple animated gifs to complex 3D animations.
3. What are some key factors to consider when animating a logo?
When animating a logo, it’s important to consider factors such as the target audience and brand identity, the message and tone of the animation, the technical requirements and limitations, and the overall aesthetic and design of the animation. Proper planning and execution can ensure that the logo animation effectively communicates the intended message and resonates with the target audience.
4. What are some best practices for incorporating logo animation into a brand identity?
Some best practices for incorporating logo animation into a brand identity include keeping the animation simple and consistent with the brand identity, using appropriate colors and fonts, ensuring that the animation is scalable and adaptable to different contexts and platforms, and testing the animation across different devices and environments to ensure optimal performance and user experience.
5. How can I integrate logo animation into my marketing and branding efforts?
To integrate logo animation into your marketing and branding efforts, you can incorporate the animated logo into your website, social media profiles, email signatures, and other marketing collateral. You can also create video ads, explainer videos, and other visual content that prominently feature the animated logo. The goal is to make the logo animation a central and recognizable element of your brand identity.