In recent times, all that seems to occupy the online space is information about digital marketing. Turn to your left and your right, and you will see a lot of information about digital marketing. From people asking you to jump on the bandwagon to others telling you all the benefits you stand to enjoy,
Whatever you read and hear about digital marketing could impact your approach to online marketing. Perhaps you’re planning to give a shot at the digital space finally. Or maybe you’ve tried before but didn’t quite succeed as much as you’d love to.
Reading this article till the end will show you exactly all you need to know about how to create your personal digital marketing plan goals.
What is digital marketing?
Digital marketing is simply the marketing method of choosing any online channel to market a product or a service. These channels include social media, like advertising, email marketing, content marketing, and search engine optimisation (SEO).
Most people these days leverage these channels to market their products or services to a broad market online. That is, in a nutshell, what digital marketing is all about.
Before you start on any digital marketing idea you have, it’s important that you first have a plan. Having a practical plan helps to give you direction, map out your goals and specify a time frame for achieving them.
I’m certain that at this point, the burning question in your mind is…
What is a Digital Marketing Plan Goal?
Well! A digital marketing plan goal is a document that a business creates for its marketing activities. In this document, you strategically describe your marketing objectives. Also, you carefully highlight the actions you intend to take to achieve those goals.
A digital marketing plan goal is essential for ensuring that your promotional efforts are organised and aligned with your business objectives. Being on the internet isn’t just for the fun of it. Rather, you should be intentional about using online marketing tools to strengthen your brand.
Why Do You Need a Digital Marketing Plan Goal?
The reasons why a digital marketing plan goal is a necessity for your online shop are numerous. These reasons have been listed below and must be thoughtfully considered to maximise your performance.
Give your digital marketing direction
As soon as you decide to have an online marketing plan goal, you begin to outline all the strategic goals you want to achieve. Your goals may be industry goals or customised business goals. Whatever goals you may have, they’ll always be at the back of your mind to give you direction when making decisions and acting.
Having a direction for your online marketing journey can help you build good customer relationships, earn customer trust and loyalty, etc. Your goals should be identified, clearly spelt out, and be made a core part of your marketing journey. Your planned goals reveal your strengths to you, but it also makes you aware of your weaknesses. and allows you to work towards addressing those weaknesses.
Outline Your Distinctive Value Proposition
In business, competition is inevitable. When you start marketing your products, you’ll face competitors from all angles. So what unique value will make your product different from your competitors? What makes your product stand out from the numerous similar products available?
Having a digital marketing plan as a goal can help you figure this out. It can help you understand what quality your product offers compared to competing products. Further, it can help you know how you can appeal to your target audience using your unique value proposition. Knowing this can help you a great deal.
Understand Your Target Audience
As far as digital marketing is concerned, finding your target audience can be difficult for business owners. What’s even more difficult is knowing how to target your audience and market your products to them simultaneously. Your online marketing plan goal helps you answer some very important questions.
Questions such as:
- Where to find your target audience?
- How can you appeal to them?
- What sort of collateral do they find appealing?
- Are they more comfortable with written or visual content?
- Having a goal for your virtual marketing plan will help you identify and market your target audience.
- Digital Marketing Integration
Having a clear goal for your digital marketing plan aids in integrating your digital marketing activities with other critical areas of the business. It’s possible that your online marketing can become separated from the rest of your business, which may cause more problems for your business than you can imagine.
Because your digital marketing should be a core part of your entire business system. Integrating your online marketing into your whole business can help you keep track of business growth.
On the other hand, failure to integrate your digital marketing with other parts of your business means that you may not be able to track your business growth or decline, as the case may be. A clear goal helps you see the need for digital marketing integration with other business areas.
It has become clear why you need a digital marketing plan. Now, we’ll face the crux of the matter: how to create your digital marketing plan goals.
How to Create Your Digital Marketing Plan Goals?
To create a great digital marketing plan, study and apply the following actionable steps, and you’ll be on your way to making the best use of digital marketing strategies:
Define Your Business Goals and Objective
Having a clear and measurable online marketing plan helps you define exactly what you want to achieve. It also enables you to measure your achievements against your planned goals. You must be as concrete as possible when setting your digital marketing goals. Ensure that specific numbers and timeframes are set as benchmarks for your progress.
Create a persona for your target audience
To successfully run a digital marketing campaign, you must know your target audience. Divide your audience into segments and build a persona for each segment. They can provide you with helpful insights concerning the type of marketing that will best suit you.
Some examples of your target audience personas to get started with include the following:
· Job title
· Priorities and preferences
· Goals and challenges
· Desired products and features
· Pain points
· social media platforms.
Make a SWOT analysis
A SWOT analysis helps you realise your strengths, weaknesses, opportunities, and threats. It allows you to analyse your business in the overall market framework. It also allows you to observe what’s working for your business and what’s not, noting the potential growth areas and getting ready for threats from external sources.
Begin by critically analysing your business’s strengths, considering the type of online marketing framework you’re into. What are your strongest points? Do you have a unique value proposition? What resources do you have at your disposal to make your products different and peculiar?
After that, take a close look at your weaknesses. What are the parts of your business strategy that aren’t working perfectly? Does your business have any pitfalls? Do you fall short of your competitors in any areas? This is the next step to take note of in your SWOT analysis.
The next step is to consider the opportunities surrounding you. There are always huge opportunities to scale in business, and the problem lies in finding these opportunities and utilising them. You should seek out any market trends you can take advantage of. Try to use new technology to your advantage. Also, look out for any segments of your audience you may feel under-served. I put in a lot of work addressing that issue.
The final step in your SWOT analysis is to identify the threats your business may face. Is there a competitor likely to take the bulk of the market share? Is any competitor likely to drive you out of business with their performance value or customer relations? Do you feel there are financial problems around the corner? Whatever you feel could hamper the growth and success of your business is a threat to your business and should not be taken lightly. If your threats are properly handled, your business is on its way to witnessing outstanding progress in the long run.
Make a marketing calendar and track your progress
A marketing calendar helps you define exactly how you’ll implement your marketing campaigns and ideas. It makes your business accountable and ensures you meet deadlines. With that, you can execute your plans perfectly over the period in view.
The last step you have to take in building your digital marketing plan goals is to measure the result of your plans and strategy. This is to make sure your actual results are not any different or less than your expected results. You have certain metrics and key performance indicators (KPI) to help you keep track of your performance and eventual results. All these will help you compare actual results with baseline goals. If your results are not up to scratch, make some adjustments and optimise.
With a perfect digital marketing plan goal for your business, you can be sure of having a steady, well-organised, and properly functioning business. But it takes some planning first. So ensure you get the planning stage right first, and then other things will flow naturally. Having an understanding of the digital marketing goals can also help you to optimise your digital marketing budgets and give direction to your activities.