What Is Local SEO and Its Importance In 2023

Written by Team EMB

February 25, 2022


What Is Local SEO?

Part of search engine optimisation called SEO and also referred to as “local search engine optimisation”, aims to make a local business more visible in search engine results for people in the area. Results that show up in local search results usually answer a “near me” question, which means the searcher is looking for something “in [CITY]” or the search engine knows that there are geographic restrictions to the search.

Businesses can improve their visibility in these local search results by using local search optimisation strategies. For example, companies can improve their visibility for terms related to their business and products or services by using these strategies.

It can help your business get more customers.

For small businesses, investing in local SEO can help them get more visibility in Google search engine results pages (SERPS). There are also other benefits for small businesses.

A Marketing Solution That Isn’t Expensive

While keeping your business information up to date in online directories takes time and effort, you can usually set up local business listings across the web for free with tools like Google My Business and Facebook. This makes local SEO a more cost-effective way to advertise online.

Helps People in the Area Find You

72% of people who search for a local business go to a store less than five miles away. So if you show up in local search results or on Google Maps, you have a better chance of getting new leads for your small business.

Customers who are ready to buy are reached

A whopping 80% of local searches on mobile devices end up in sales. This is because local SEO puts you in front of the customer when they’re looking for a product or service, making them more likely to buy or at least ask for more information.

Search traffic that is more likely to be interested in what you have to say

Local search can help you find people who aren’t likely to call your business. This isn’t because search engines are trying to keep companies from customers, but because they want to show people the most relevant local results based on where and what they want. Someone 50 miles away probably won’t see your HVAC company show up in a search, but someone who lives just five miles away will.

Importance of local SEO

1. Having citations makes you more visible on the internet and improves your local rankings, which means more traffic and sales for your business.

When you start learning about local SEO, the first thing you’ll hear is “online business citation.” This is a term you’ll hear from your SEO consultant or see in online research. An online business citation is any online mention of your company’s name, physical address, and phone number. This should include the zip code. This is called your NAP (Name, Address, Phone Number).

They can be found in directories, but they can also be made somewhere else. A local citation is made when you fill out your Facebook Page profile information and add your address, for example so that you can be found in your area.

You can get more people to see your business online if you build citations on sites like Google, Facebook, and online directories like Yelp or TripAdvisor. It helps you find people interested in your specific product or service and who live near you. It also helps when they’re looking for a business like yours. If you run a B&B in Upstate New York, a TripAdvisor NAP could help people find you and book a stay.

2. On-site optimisation boosts traffic for the most relevant searches.

You’ll need to think about many things when you’re trying to get your site to show up in local search results. These things are both on and off the page. Almost like traditional SEO, there are many things you need to do on your website. Some of these things are more important than others.

It would help if you did not think that the changes you make now are the end of your local SEO work. To keep taking advantage of local SEO, you’ll need to watch your on-site optimisation and make changes as required.

The rollout of Google’s mobile-first index significantly impacted local SEO. It changed the way people think about how to improve their websites. The most important thing to remember from the change was that the mobile and desktop versions of the site should serve the same content to people. To do this, you’ll need to:

  • Make sure your site is mobile-friendly.
  • The primary source of local search traffic is now coming from mobile devices. Pages that take a long time to load on a mobile device, the primary traffic source, will be penalised and have a higher bounce rate.
  • Make sure each page has all of its SEO metadata.
  • Do a lot of keyword research regularly to ensure that your content reflects how people search and target relevant search terms.
  • Use keywords in your on-site content in a natural way (including landing pages, product pages, and blog posts).
  • Set up rank tracking to keep an eye on how your keywords are doing and make changes as needed.

Keeping an eye on your on-page content, structure, and page loading times isn’t just good for your search rankings. It also helps your business in other ways. While these things will help you get more people to find your business online, they will also make sure that you serve up accurate and relevant content to your visitors.

As a result, keeping an eye on and working to improve page load speed also helps ensure that users have a good experience, which helps build trust and brand loyalty. This can then lead to more bookings and sales.

3. Google My Business Signals are the most critical factor in the local pack.

The closer your address is to the searcher, the better your local pack rankings will be. This is one of the things that you can’t control, but it also plays a significant role. You can’t change where you are physically, but there are other things you can do to help the person who is looking for you. As a case in point, your Google My Business profile could be a good one.

You can use Google My Business for free and easily manage your online presence on Google, including Search and Maps. You can add information about your business or organisation, such as your address and phone number. To help customers find you and tell them about your business, you need to ensure that your business information is correct and up to date. – Google is a search engine.

According to Google, businesses that verify their Google My Business information are twice as likely to be seen as trustworthy by people who use the service. To get your business to show up in Google My Business, you’ll need to claim your listing. When you do, you’ll be able to add a lot of helpful information like your business category and hours.

This information is used by Google on many different things, like Search and Maps. Google says that your local search ranking will go up if you use Google My Business. Most ranking factors are kept under wraps. If your order or visibility is low, you can improve your Google My Business information to make your business more visible to people in your area.

To start, choose the exemplary service and business category for your Google My Business page. So, you’re more likely to see an increase in your local SEO ROI.

Another thing you need to do is build and respond to reviews. You also need to add images, make sure your contact information and hours are correct, use Google My Business posts to share news and offers, and use the Q&A function. If your business has a good GMB profile, this information helps users find your business in the best way possible and make more sales. It also helps your business get more visibility and make more sales through Google Maps and the local pack.

4. Content marketing and link building make you more visible and vital.

It will depend on how well-known your business is (its prominence) and how well your listing fits a searcher’s needs (its relevance). You can improve these two factors and get even more critical local SEO benefits through content marketing and link building.

Local content marketing should naturally lead you to talk about your local area or hometown and involve the people in your area. In addition, this can help your business become more visible. It can also bring your customers closer to your company and make them more loyal to you and your brand.

Make local evergreen resources, and you’ll be more likely to get links from businesses in your area, as well. You can get these links from a local source like your town paper or an industry-specific site like your local chamber of commerce. They’ll make you more relevant and essential, and they’ll also make you more credible and trusted as a local business.

5. Reputation management builds trust in your business, which leads to more traffic and more sales for your business.

It’s not a secret that reviews are very important for local SEO success. Online reputation is becoming more and more critical to people who are looking for a local business online.

It’s also important to note that about half of local shoppers say they need at least four stars before spending money with you.

A good review isn’t the only thing that can help you get a lot of business. The more reviews you get as part of your reputation management strategy, you will likely show up in local searches. Take advantage of this SEO guide and learn everything you need to know about seo. People who are more visible and have good, new reviews are an excellent combination for local pack prominence and consumer trust. This is true for both.

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