Importance of Video Ads in Digital Marketing

Written by Team EMB

November 30, 2022

Videography
Importance of Video Ads in Digital Marketing

More and more brands are turning towards video ads because they make connecting with targeted audiences so much easier. Digital video ads are excellent for data gathering, brand exposure, improved targeting, and personalisation. The best part about this simple-to-comprehend format is that it is adaptable and engaging and provides a realistic view of what is happening. It is also simple and easy to share on a variety of platforms. 

Are you wondering if using videos to promote your business is a smart idea? Do you have the resources to produce and use video content in your marketing? Here’s a comprehensive guide to everything you need to know about the importance of video marketing in digital marketing.

What is video ads marketing?

The popularity of video ads in digital marketing is soaring at an exponential rate. But why? This surge in video advertising could be attributed to the growth of digital media, the usage of smartphones, and increased internet speed and coverage. According to a HubSpot study, more than 50% of consumers prefer watching brand videos to any other kind of content.

Incorporating video marketing into your marketing campaigns is an effective way to engage your audience effectively. A business can use video content to achieve its marketing goals by developing a video advertising strategy. But what exactly is a video advertising strategy? It refers to the process of setting goals and determining how to use the video ads, how to assess their impact on the viewers, how to reach a target audience, and how to test and evaluate the outcomes.

Video ads are an excellent solution to grow your business and increase revenue. They can help business owners produce high-calibre, unique content that increases your customer base, revenue, and brand recognition. There are many different types of video ads that you can use to improve your brand engagement. Let’s take a look at a few of them.

What are the different types of video advertising? 

As discussed earlier, excellent video advertisements can help companies connect with consumers and capture their interest. You must upload your video ads to YouTube, Instagram, or other video-sharing websites to increase brand visibility. In order to select the ideal video ad format for your company, you must learn more about different types of video ads and their perks. Here are some of the most popular types of video ads that you need to know about:

1. In-stream Video Ads

In-stream video advertisements are those ads that play before, during, or after a video that a viewer is already watching. This indicates that the viewer is already captivated and open to watching videos. In-stream video ads can be both skippable and non-skippable. But how can they benefit your business? These advertisements aid in developing brand recognition, connecting with prospects and clients, and increasing organic website traffic.

2. Out-stream Video Ads

Users can locate these mobile-only advertisements outside of YouTube. Out-stream video advertisements pop up in partner apps and websites. They can be included in the text of various types of content, such as articles. The ad can either play before (pre-roll), during (mid-roll), or after (post-roll) the publisher’s content. If you are looking for a video ad format to broaden your brand’s reach at a reasonable cost and raise brand awareness, this sort of video advertisement is ideal.

3. Masthead Video Ads

Masthead ads on YouTube are a fantastic method to get your brand the most exposure possible. These advertisements are 24-hour-long digital billboards posted on YouTube’s home page. Masthead video ads are ideal for raising awareness and advertising a new product or a service. It will aid in quickly generating hype and reaching a large audience.

4. Video Discovery Ads

If you have ever looked for a video on YouTube, you might have noticed that certain videos display alongside other search results with a yellow ad tag. These advertisements are often referred to as video discovery ads. They are an excellent approach for your company to promote your brand or services to the audience effectively. This advertisement has a thumbnail (a still image from a video) and some brief text. Depending on the placement, the length of this promotional video can change, but this particular ad format always includes a prompt to view the video.

5. Bumper Ads

YouTube videos have six-second bumper ads that play before or during them and cannot be skipped. This style works particularly well on mobile devices, as consumers frequently watch videos while on the move. Bumper video ads can be used independently, sequentially, or as a component of a larger marketing campaign. They can be updated to provide fresh content and increase memorability.

The cost of bumper advertisements is determined by the number of ad impressions received by the brand. This format is ideal if you want to communicate with your target demographic directly and concisely.

What are the benefits of using video ads in digital marketing?

The ability to reach consumers and increase sales is only one factor that makes video advertising popular. Here are some other ways video ads can help your business:

1. Reach mobile consumers

As more individuals use mobile devices and like watching videos while on the go, the audience for videos and video advertisements continues to expand. In fact, according to statistics, when watching videos on mobile devices, people frequently watch short advertisements of about 30 seconds all the way through. 

It has also been revealed that Gen Z and millennials are considerably more likely to use their mobile devices to view videos on social sites than to watch live TV. Additionally, viewers interact with businesses more when they are exposed to video commercials on mobile devices as opposed to computers or televisions.

2. Easily shareable

Another thing that sets video ads apart from other advertisement formats is their sharability. Video advertisements are more shareable because they are brief, relatable, and have a coherent narrative. Many people prefer to share video ads because they give brands a fantastic platform to express themselves.

Video ads succeed or fail based on their ability to emotionally connect with their audience. Creative video ads that appeal to viewers’ emotions have the potential to become viral and receive millions of views. Additionally, people are more likely to share the video ads they find a connection with.

3. Have a higher click-through rate

Video ads are an excellent addition to your marketing model as they have a relatively higher click-through rate. Since video ads are more adept at concisely delivering your brand story and message to the targeted audience, they help engage more viewers and generate more clicks. 

4. Boost conversions and sales

Effective video marketing can quickly produce millions of views and shares, meaning returns can be witnessed immediately. That’s not all! Video ads can also generate direct sales. According to some studies, 73% of people who viewed an informative guide video about a product or service went on to purchase it. So, we recommend you start creating engaging product videos and boost your revenue. 

When it comes to online shopping, the biggest fear in customers’ minds is fraud or scams. Even though today, more and more customers are purchasing products online without worrying about fraud or scamming, some people are still a little hesitant. A conversational, personal presentation of products and services in effective video advertising can assuage consumers’ worries and inspire trust, thus leading to more sales.

5. Improve SEO

Another important reason you must consider incorporating video ads in your marketing model is because they help improve Search Engine Optimisation (SEO). When modifying their algorithms to elevate particular websites in the results, the search engines prefer video and give it a top priority.

Your target audience is likelier to find videos in the search results when they are shared via social media, embedded on a website page, or posted in blogs. Additionally, visitors are more likely to stay on a website longer after seeing video advertisements, and search engines will use this as a sign that the site has quality content.

6. Provide a better understanding of your product or services

Are you launching a new product or service in the market? Video ads can help you market it to a larger audience, thus boosting revenue. Did you know if you create a video explaining the benefits of your product or service, it is likely to perform better in the market? 

If it is a difficult or more complex concept, we recommend creating animated videos to explain it. Animated videos are far more engaging and easier to comprehend than live videos or text. Animation videos are the perfect blend of entertainment, information, and simplicity.

7. Tell your brand story effectively

If you want your brand to grow and stand out from your competitors, sharing your brand story with your targeted audience is essential. Compared to other forms, video advertising helps your brand tell its story effectively.

But why is it important? Compared to other forms, video advertising enables a brand to tell its narrative better. Storytelling often has an emotional effect, and viewers can establish a stronger connection with a service or product through sight and sound. Videos can be used to explain items, increase sales, tell a story, or establish a company’s value proposition.

The Final Verdict

All the leading brands are opting for video ads due to their incredible benefits. And we can guarantee you that videography is a hot trend that is here to stay. So, hop on the video ad wagon and create fun and engaging brand videos to promote your products and services and generate more revenue.

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