Latest Android App Development Trends in 2023

Written by Team EMB

March 1, 2022

Mobile App Development

Without a doubt, Android is the most advanced smartphone operating system. With over 80% market share and over 3 million Google Play Store app users, it has apps for all needs and requirements. These include everyday platforms like reminders, web browsers, social networking apps, business apps, and complex games. When developing an Android app, operating system is one of the biggest priorities of companies and businesses.

Furthermore, Android applications are simple and will soon dominate the smartphone industry. The Android app development strategy evolves with new advances and technologies because of the growing popularity and dissemination of products and services.

The adoption of Android has increased, thanks in part to an improved user interface. Furthermore, to stay relevant in the ever-changing mobile app market, one must forecast future trends. More importantly, before hiring an expert app design business to construct an Android app, you must know current Android app development trends.

Trends in Android App Development in 2023

1. Instant Applications

In the development of Android apps, instant apps are very popular. Instant apps on Android often allow users to try games or programs without downloading them to their phone. They also avoid downloading and let users use the site without installing anything.

This technology is beneficial to both e-commerce and the gaming industry. Instant applications don’t take up more space on smart devices and don’t risk causing system damage. More importantly, it offers immediate access without the need to install Android software, beautiful UI/UX architecture, additional storage capacity, and compatibility with all Android devices.

2. Machine learning and artificial intelligence

As a result of cloud computing, every firm now has access to massive computing power. Furthermore, developing AI models that optimise routine procedures or complete tasks has grown easier. Modern AI has the potential to boost productivity by up to 45%. The adaptability of solutions is both a strength and a drawback of AI development. More importantly, users can utilise them for various activities, such as image identification, human language processing, and data analytics.

Furthermore, the training method is computational. The current trained neural network can be introduced and efficiently employed on intelligent devices without using a processor.

3. Google Assistant

Employers are interested in integrating Google Assistant with their applications’ services and content. The most significant benefit of the integration is that it allows clients to use your program directly in the assistant. You may attach your Google Assistant to certain functions in your mobile app using App Behaviour.

Another feature, Android Slices, allows app developers to show the assistant the most important content from their users’ apps. As Google Assistant users grow, mobile device integration with this well-known digital assistant will become a top priority for many developers.

4. Beacon Technology

Beacon technology is now widely used by businesses to help them target loyal customers. Beacons are small electronic devices that can be used with mobile devices. They also assist businesses by delivering notifications and promotional offers. This property has made integrating this technology with Android apps incredibly popular. This connection can be incredibly beneficial for businesses such as shops and restaurants. It is also predicted to grow quickly due to the use of iBeacon and other similar marketing devices.

5. Internet of Things

Smartphones are becoming an integral part of our daily lives to store data on the Internet. Because of the emergence of apps, smartphones have become the key hub of intelligent equipment such as sporting bands, smart automobiles, smart televisions, and other wearable gear. However, it is not the end of the story. With decreased pricing, smart gadgets have become economically efficient for homes. One of the driving forces behind this trend in Android app development is cost-effectiveness.

6. On-demand applications

In Android applications, increasing client base support and experience is frequent. On-demand apps are a growing trend in app creation, and they are projected to fuel the development of Android apps. More importantly, these applications contribute to daily tasks’ efficient and calm performance.

On-demand programs can be used for various purposes, including fitness, fashion, culinary, shopping, and more. You’ll figure out where users are and what services they require. Furthermore, these on-demand apps provide consumers with rapid access to services.

7. E-commerce

Adding android smartphones to mobile e-commerce applications increases sales by more than half. E-commerce Android applications for their preferred goods and services may be more likely to be downloaded if online customer preferences continue to develop daily. These apps could provide several advantages.

  • Secure transaction gateways
  • Push notifications for advertisements, products, and special offers
  • Increased consumer loyalty
  • Cloud storage for Android apps

It’s becoming increasingly difficult to run smartphone apps without access to cloud storage. As a result, software developers turn to cloud-based apps to alleviate the stress of installing massive amounts of data. These programs serve a critical role in securing large amounts of data without relying on mobile memory. Consumers can access those applications at any time and from any location.

8. Super Apps

Mobile app development businesses have focused on one app and one goal for a long time. This is a new trend. However, things are different now. Companies are moving away from single-purpose apps and toward apps that can be used for many different things.

If you live in Asia, you’re more likely to use apps called “Super Apps.” Trends in the west are following. In addition, you may have noticed how Facebook has changed over time. It used to be just a place to connect with other people. It now has places where people can buy and sell goods. Besides shopping online, Amazon now lets you pay your bills and send money.

Consumers in the Western world don’t want as many super apps as they do in the rest of the world because they like to try out many different things before deciding on one. In the end, though, everyone wants to be easy to get to. Super apps are a mobile app trend to keep an eye on in 2022.

9. Mobile Gaming & Entertainment

Apps for entertainment and games have become part of our way of life. When they lose them, they can’t think of how to live without them for even one day. Netflix has about 74% of active customers in the United States and Canada, so we can figure out how popular mobile entertainment apps will be. Over 159.1 million people in the United States play games on their mobile phones, making up more than 89% of all digital gamers.

10. Apps for Food and Grocery Delivery

People started to use apps like Instacart and meal kits more and more because of the lockdown. Most people are now preferring to buy food online rather than at a store. The same has been the situation with the food delivery apps, which have transformed the buying experience of the consumers.

11. 5G Technology

5G technology is becoming more popular all over the world. According to some estimates, 5G will connect 10 million people when it starts in a few minutes. Soon, the number will be 610 million. A few years, 5G technology will be the new standard for mobile technology. 5G networks are expected to be 101 times faster than 4G, and they can theoretically go up to 100 GB per second. There is also less latency on this network, which means that communication will run smoothly. The faster 5G connectivity opens up a whole lot of new possibilities. Apps that use technology that needs faster connections to work well are likely to be popular.

Why Choose Android App Development in 2023?

android app

1. Large Market Share:

Android boasts the highest market share among all mobile operating systems, with over 80% share. Building an Android app can help businesses reach a wider audience and potentially expand their user base, especially in emerging markets where Android devices are more prevalent.

2. Easy to Learn:

Android app development relies on Java and Kotlin programming languages, both widely used by a large community of developers. This makes it simpler to learn and find resources for creating Android apps. Furthermore, many universities and online resources provide courses and tutorials on Android app development, making the field accessible even to beginners.

3. Flexibility:

Android provides flexibility in terms of hardware and software compatibility. Apps developed for this platform can run on a range of devices with differing screen sizes and specifications, making it simpler for businesses to develop apps that run across various screens. Doing so saves developers time and resources since they don’t need to create separate versions for different devices.

4. Open-Source Platform:

Android is an open-source platform, meaning developers can access its source code and modify it according to their individual needs. This gives businesses more flexibility and customisation options for their apps, leading to improved user experiences and superior app performance.

5. Google Support:

Google offers extensive support and documentation for Android app development, making it simpler for developers to create high-quality, user-friendly apps. Furthermore, they provide tools and resources such as the Android Studio Integrated Development Environment (IDE) and Android SDK which can simplify the app creation process and boost productivity levels.


The following trends are good because they make it less likely to fail. To sum up these Android app development trends, each year brings new things and patterns that show how things have changed. Finding, however, your perfect agency partner who can help you realise these best practises can, however, be a challenging task.

This is where the expertise of Expand My Business lies in helping you find your perfect agency partner who can work on your best needs by taking into account a variety of factors like–your business industry, clientele and others. Our proprietary algorithm helps in the process by shortlisting the best suited agency from over the network of 1000+ verified agencies who have been working on the Android app development projects for a long time.

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