15 Lead Generation Strategies and Tactics For Digital Marketing Agencies

Written by Team EMB

January 7, 2023

Digital Marketing
Lead Generation Strategies

Are you searching for effective approaches to produce leads for your marketing firm? Creating leads for our company is one of our top priorities as a marketing agency. There are several lead generation strategies available., but some are more efficient than others. 

You can use the lead generation advice we provide in this blog article to support the success of your marketing firm. 

Finding and focusing on potential clients for your digital marketing business is the process of lead generation for marketing agencies. This can be accomplished via a variety of strategies, including social media outreach, email marketing, and internet advertising. 

You may improve your chances of turning prospective customers into paying customers by focusing on them through these channels. There are many marketing firms competing for clients’ attention. How do you ensure that your business stands out from the competition and attracts leads that become paying customers? 

We’ll discuss some of the best lead-generation techniques for digital marketing agencies in this blog post, which will help you generate more leads and improve your chances of turning them into paying customers. 

What does it mean by Lead Generation?

The process of locating and nurturing prospective consumers, also known as leads, until they are ready to buy a service or product is known as Lead Generation. The primary objective of lead generation is to turn strangers into clients and then into brand ambassadors or even sales representatives for your company. 

Lead generation is a critical component of any company’s growth strategy. By taking the time to recognise and nourish quality leads, you can keep your sales pipeline full, which will help your company’s revenue growth. 

Lead generation- Lead generation strategy for digital marketing

Lead generation for a digital marketing firm is all about bringing and fostering new clients for a company. This can be accomplished via a variety of strategies, including email marketing, social media marketing, and internet advertising. 

Businesses can construct a pool of leads that can be transformed into customers by developing prospective relationships and giving them useful information.

Any lead generation campaign should aim to produce high-quality leads that will eventually turn into paying clients. This means that merely receiving a large amount of traffic or likes/shares is insufficient. Instead, you must concentrate on creating leads with a better likelihood of turning into sales. 

15 lead-generation strategies for your digital marketing agency-

1. Invest in Pay-Per-Click (PPC) 

Pay Per Click-Lead generations strategy for digital marketing agency

An excellent strategy for generating leads for your company is pay-per-click (PPC) marketing. For particular keywords and phrases, these are paid adverts that show up at the top of search results. 

Similar to SEO, PPC uses keywords, so you’ll need to decide which ones you want to use as the focus of your ads. Your adverts will start to show up in search results once these keywords are used. 

Advertisers place bids for the amount they are ready to pay for each click to their website for any particular term in the PPC system, which runs on a bidding basis. You should concentrate your efforts on long-tail keywords, much like SEO. The less competition you encounter and the lower the cost per click you will incur, the more specialised your term should be. 

2. Search Engine Optimisation (SEO)

Search engine optimisation-Lead generation strategy for digital marketing agency

Although SEO is the least expensive and most reliable approach to creating leads, it takes a lot of skill on your part, just like paid advertisements. 

This strategy significantly relies on the caliber of your material as well, especially if you are aiming for niche areas. It may take some time before you notice the results of your efforts. 

Having said that, if your content starts to rank, it can create leads constantly, with no ongoing expenses for your firm. 

3. Google Ads 

Google Ads have become a fantastic tool for generating leads for your business over the past few years. Google advertising frequently assists in converting prospective visitors into leads. 

The three T’s of search-based web engine ads, namely Targeting, Tracking, and Time, must be taken into account and handled flawlessly. By examining one’s data, one can achieve excellence with regard to the aforementioned defined parameters. 

4. Create a referral program

Referral programs are a great way of generating leads. You can increase your leads by encouraging your customers to refer friends and family. This will compliment your digital marketing efforts. Plus word-of-mouth has a great impact on the audience and leads to a better chance for conversions.

5. Hosting webinars and events

Webinars and events can be a great way of generating leads and building your brand. You can draw potential customers by providing educational or entertaining content. This will help you convert them into leads.

6. Offer a lead magnet

A lead magnet is an attractive offer that encourages potential customers to trade their contact information in exchange for something of value. You could offer a free trial or a discount, or a guide to your target audience.

7. Blogging 

Lead generation strategies

Although blogs can increase traffic and lead generation, there is no assurance that they will result in successful enterprises. The method you use to compose blogs will have a big impact on your results. 

Instead of writing only about your thoughts or standard digital marketing strategies, start a blog about what has actually worked and your personal experiences. 

We are convinced that once you are able to create blogs with respectable content and SEO optimisation, they will eventually attract a lot of traffic. This traffic can be transformed into potential leads. 

8. WebPage Optimisation

First and foremost, you must start at the very beginning. Since your website is the primary driver of all traffic, you must ascertain whether it is operating properly or not. 

Website loading issues, slow loading times, and a poor user interface repel visitors rather than attract more. There are numerous tools available to check your website for faults. 

Marketing strategies for targeted sales require knowledge of the clients or businesses that have visited your website. This can then be provided to a salesperson for a carefully planned follow-up conversation to bring in more customers.

9. Contract Aggregators’ marketing

On the market, there are a significant number of public and private contract aggregators where you can look for relevant tendering opportunities and attract new clients. 

Due to the stringent requirements and extensive list of documents needed, this channel may demand more effort to generate leads than others. But nailing this can land you truly big contracts and powerful clients. 

10. Funnel for automatically generating leads 

A procedure by which leads are acquired and transformed into consumers without the need for human interaction is known as an automated lead generation funnel. The lead generation and transformation process can be automated in a number of ways with the help of marketing automation software. 

Once a lead is created, it can be immediately forwarded to the proper salesperson or customer support personnel for follow-up. 

Additionally, leads can be kept interested until they are prepared to make a purchase with automated lead nurturing programs. 

11. Video Marketing 

Video marketing-Lead generation strategy for digital marketing agency

In recent years, video marketing has become increasingly popular. It’s interesting to note that 84% of those businesses also state that video has assisted them in generating leads. This indicates that video marketing is unquestionably a successful tactic for this goal. 

As a result, if you haven’t done so previously, you want to think about setting up a YouTube account for your marketing firm. 

However, you shouldn’t merely publish videos for fun. Make sure the videos you produce arouse emotion and effectively address the marketing issues of your target audience. 

12. Social Media Marketing 

Social media marketing-Lead generation strategy for digital marketing agency

Social media marketing refers to the use of websites and apps like Linkedin, Twitter, Facebook, and Instagram to market your goods and services. They are used to engage your target market, build your brand, maximise sales, and boost web traffic that could eventually turn into leads. 

To attain outstanding results, one must employ various techniques on various social media sites based on the intended categorisation of their client and numerous other factors. 

Digital marketing’s future marketing lead generation techniques already belong to social media marketing, which will continue to play a significant role in them for a very long time. 

13. Brand or Marketing Partnerships 

There are some companies in the market that already have a larger following, more sway, and solid relationships. You may find these brands, form alliances with them, and leverage their clout in addition to your already established brand presence to create strategic alliances that will raise the value of your brand and expand your potential clientele. 

Another strategy for addressing a certain niche audience is influencer marketing. Marketing and brand partnerships should both gain from them in order for them to be successful and last. 

14. FAQs and Live Chat

FAQ and Live chat-lead generation strategy for digital marketing agency

Despite the fact that you may have a dedicated website for commonly asked questions, half of your prospects choose not to submit their inquiries due to the time commitment. Engaging with your visitors on the spot is the only way to find out what the majority of them are actually looking for. 

A customer support agent can interact with prospective consumers and assist them through a live chat. Additionally, you can gather all the frequently asked questions from live chats and customer emails and try to provide as detailed an answer as you can. 

To attract more leads, you may even link to the blog pieces on the FAQ page. Not only will this benefit your consumers, but it will also make you appear more competent in your work. 

15. Invest in case studies

Case studies are an excellent way to win the trust and support of your audience.

They can potentially nurture the leads better and get your website visitors interested in knowing more about your business.
Take testimonials from your existing clients and get them talking about the impact your agency has created for their business. This will foster confidence and allay their fears. This becomes especially important in the digital landscape as marketing costs demand substantial business investments, and there is no scope for failed experiments.

Inbound and outbound lead generation

Inbound and outbound lead generation are two different strategies used by businesses to attract potential customers and generate leads. Here’s an overview of both:

1. Inbound lead generation:

Inbound lead generation involves attracting potential customers to your business through various marketing efforts. These customers are typically already interested in your product or service, so they are more likely to become leads or even customers. Some examples of inbound lead generation tactics include:

  • Content marketing (blogging, social media, email marketing, etc.)
  • Search engine optimization (SEO)
  • Social media marketing
  • Referral marketing
  • Online advertising

2. Outbound lead generation:

Outbound lead generation, on the other hand, involves actively reaching out to potential customers to try and generate leads. This can include methods such as:

  • Cold calling
  • Direct mail campaigns
  • Email marketing campaigns to purchased or rented lists
  • Trade shows and events
  • Advertising on TV, radio, or billboards

Both inbound and outbound lead generation strategies can be effective, depending on your business goals and target audience. Inbound strategies tend to be more cost-effective and can result in higher-quality leads, but they can take time to generate results. Outbound strategies can be more immediate but can be more costly and may result in lower-quality leads. The best approach is often to use a combination of both inbound and outbound lead generation tactics to maximize your results.

7 ways to create a lead generation campaign for your digital marketing agency

1. Identify your target audience:

Clearly define your target audience, including their demographics, interests, and pain points. This will help you create content and offers that will appeal to them.

2. Choose the right marketing channels:

Determine which marketing channels are best suited to reach your target audience. This could include social media advertising, email marketing, search engine advertising, or content marketing.

3. Develop a compelling offer:

Create an offer that will entice your target audience to provide their contact information. This could be a free trial, consultation, or downloadable resource, such as an ebook or whitepaper.

4. Create a landing page:

Build a dedicated landing page that highlights your offer and provides a clear call to action. The website landing page should be optimized for conversions and mobile-friendly.

5. Drive traffic to your landing page:

Use your chosen marketing channels to drive targeted traffic to your landing page. This could include paid advertising, email marketing, or social media promotion.

6. Nurture leads:

Once you have captured contact information, use email marketing and other channels to nurture leads and provide them with additional value. This will help move them down the sales funnel and increase your chances of converting them into paying customers.

7. Measure and optimize: 

Continuously track the performance of your lead generation campaign and make adjustments as needed. This could involve tweaking your offer, adjusting your marketing channels, or improving your landing page.

By following these steps, you can create a lead generation campaign that effectively attracts and converts potential customers for your digital marketing agency.

The role of Expand My Business

The role of Expand My Business

By now you already know how important it is to generate leads for your digital marketing agency. Your agency’s revenue stream is dependent on leads. Without them, it will struggle to grow and prosper. Generating leads can be difficult and confusing. 

By following the above-mentioned ways you can surely improve your lead generation activities in your organisation.

Furthermore, a B2B service procurement platform like Expand My Business can help you in bringing leads for your business at zero cost.

We have 1500+ agencies in our network. Furthermore, we have delivered on more than 3000+ IT and Marketing projects.

With our dynamic online presence, we make it easy for you to reach your target audience. It also allows you to generate leads more effectively. 


The gradual adoption of digital transformation is transforming how we interact and communicate with our clients and prospects. Most B2B businesses are refocusing their attention on finding technological solutions to improve their lead generation tactics, enhance revenue, and raise customer satisfaction scores. The importance of lead generation is one of the three most important factors in the growth of any B2B firm. Within a few months, sales could rise with a robust lead generation technique. 

Lead generation, as you can see, is a broad and intricate process with roots in each element of your larger content and marketing efforts. Make sure to have the right mix of strategies to boost your leads.

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