Having a great social media video marketing strategy may make or break your company’s presence online.
People are becoming more accustomed to watching video-based digital information daily. In reality, there are more than 244 million digital video content watchers in the US.
When compared to other sorts of content, videos function best because they capture your audience’s attention by providing information in a far more appealing way—through movement, visuals, animations, and sounds all at once.
This is one of the primary reasons why video content is so important in social media marketing. Videos enable marketers to effortlessly contact a wider segment of their target audience. And, because most people prefer to watch videos, video marketing always appears to be effective.
What is video marketing?
Marketing teams use video marketing as a strategy to create, curate, and use videos to sell their products or services to their target audience.
The goal is to keep the audience interested in the company in a basic and easy-to-digest manner.
How to Create a Video Marketing Strategy?
Strategies for video marketing are not new. Just as you wouldn’t create a commercial and buy airtime during the Super Bowl without first conducting research and strategising, you shouldn’t create a digital marketing video without first conducting research and developing a strategy.
Your video marketing approach will eventually direct your budget, timeframes, production methods, conversion metrics, and more. So getting this written down and finalised should be step one of your movie-making process.
10 Effective ways to build your social media video marketing strategy
1. Determine Your Target Audience
The first step is to decide what kind of target audience you’re attempting to reach. You’ll need to determine the following:
- Who are they?
- What kinds of videos do they like to watch?
- What video hosting platforms or channels of communication do they employ
- What advantages they will gain by picking your brand.
Without a good understanding of these fundamental concepts, you will be unable to develop videos that resonate with your target audience and will be unsure of which online video platform to utilise.
You can also try developing a set of customer profiles. Besides helping you construct a video strategy, these features will be tremendously valuable for your marketing and sales departments when they produce new services, marketing materials, etc.
2. Establish Your Video Marketing Objectives
Once you have a clear picture of your target audience, you need to determine what marketing objectives you’d like to achieve with your video approach. Do you want to generate traffic to your website? Do you wish to introduce new customers to your products or services?
Here are some examples of marketing objectives:
- In the coming quarter, I intend to boost my social media involvement by 10%.
- In the next two months, I want to boost my internet advertising earnings by 10%.
- I want to boost the website traffic by 5% in the coming month.
You must be clear about why you’re making the films in the first place, as well as what actions you anticipate your audience to take after seeing them. This will also assist you in defining your video style.
Diverse sorts of information, on the other hand, can serve different goals and purposes. Not every video or kind of material must fulfil the same purpose.
When you develop material in this manner, it is easier to fine-tune and update your content to keep up with ever-changing trends.
3. Create a Video Content Calendar
After you’ve determined your objectives, you can create a video content calendar to assist you in staying on track with your video marketing strategy. A content calendar is essential for the video development process because it allows you and your team to plan out complete films ahead of time and work toward the same goal.
Here is an example of a video content calendar:
- Type of video content: Mention the nature and subject matter of your videos (educational video, product or service video, animated video, interview, behind-the-scenes video, or a combination of all these videos).
- Budget for video: When developing a video marketing strategy, it is critical to keep track of the expenditure required. Will you spend your money solely on video production, or will you use social media video ads to promote your content?
- Production process: Will you be collaborating with a video production business during the production process? What camera and audio equipment do you need to make a high-quality video?
- Video Length: What is the length of your video content? You have the option of making short videos like reels or long-form explanatory movies.
- Call-to-action: A CTA will be in line with your marketing goals and will be essential to your video marketing approach. You can ask your viewers to subscribe to your channel or direct them to any of your product pages based on your needs.
- Content schedule: How many videos do you intend to publish? How frequently do you intend to publish them?
Moreover, a video marketing plan isn’t complete without a content calendar. So, make sure you have enough content ideas to add to your posting schedule.
4. Keep Your Video Content Style Consistent
It is critical to develop an appropriate content style while developing your content marketing strategy. To ensure that people view your videos regularly, you must regularly provide content that is valuable to your target audience.
You may also utilise numerous internet applications, such as vista video editor, to obtain the desired result.
5. Effectively Distribute Your Video Content
Sharing your movies across the correct platforms the right way is also a critical aspect of any video content marketing plan.
When developing a video marketing strategy, you should have a clear understanding of how you intend to promote your content across various social media platforms.
Here are the top three methods for sharing video content:
- Create and share social media videos on LinkedIn, Facebook, Instagram, TikTok, YouTube, Twitter, and Pinterest.
- Convert your best-performing videos into advertisements.
- To plan, recycle, and upload video content, use a social media scheduling tool.
6. Concentrate on video SEO
It’s worth noting that YouTube alone has over 500 hours of content posted every single minute.
That is how competitive video marketing is these days. So, if you want to stand out and be seen among your competition, you’ll need to focus on video SEO as well.
Here is a list of video SEO tactics to consider including in your marketing strategy:
- Make a list of core and secondary keywords related to your brand videos.
- Use the proper keywords to optimise your video description.
- Incorporate your primary keyword naturally in your movie title and meta description.
- Categorise your video properly.
- Tag your videos with relevant keywords.
- Insert your primary keyword in your video file name.
7. Incorporate User-Generated Content into Your Video Strategy
Do you want to drift away from the product video format you are used to and experiment with alternative ideas?
Allow a handful of your regular customers to become “stars of the show” by allowing them to participate in your videos that deviate from the norm. This will allow you to form a unique link with your customers while also gaining trust and authority in your field. Here are some ideas for including your community in your video strategy:
- In exchange for a recurring discount or promotion from your end, just ask them to record a message about what they appreciate about your company and send it to you.
- Organise a series of live videos or interviews with members of your marketing team and consumer brand ambassadors.
- Use these videos as testimonials or feedback videos on your website and social media pages.
8. Demonstrate Your Brand Identity Using Storytelling
An engaging story is a terrific method to engage viewers—stories keep viewers intrigued and make them want to watch more. When you try to present your message through an amazing story, it becomes easier for consumers to identify your business with something.
Instead of discussing your company’s aims and beliefs, think of creative ways to weave them into a story. Take a look at Adidas’ video ad, which emphasises both the brand’s long history and the freedom it provides when you wear its items.
While doing so, ensure that you give valuable messages that represent your brand’s identity, as customers like to buy from companies that share their basic beliefs.
9. Monitor Your Key Performance Indicators
Measuring and evaluating your video data is also critical.
Vidooly, Tubebuddy, ViralStat, Tubular, and other video analytics platforms can provide significant insights. The majority of these solutions provide data on key indicators such as subscriber behavioural analysis, competition tracking, and engagement tracking.
Here’s a list of video metrics to keep an eye on for success:
- The average amount of views
- The average amount of time your viewers watch your videos
- Click-through rate for social media video engagement
- Conversions
10. Consider Repurposing Old Content
Videos can be reused into a variety of other types of material. There is no need to constantly create video material as long as you can mix and match current videos.
You’ll be able to develop an infinite number of materials in the future months if you learn how to leverage different types of content across multiple platforms.
To begin, you can construct a portion of your core material into several additional pieces of content. Here are a few ideas for repurposing your old video content:
- Take highlights from webinars and put them into short social media snippets.
- Repost prior videos on your social media platforms.
- Convert blogs into videos.
As you are now aware, developing a strong video content marketing strategy can allow you to plan, analyse, and optimise your video marketing campaigns more effectively.
We understand it could be a bit overwhelming to apply all these tips straight away. So, feel free to begin small and gradually; as you acquire traction. You may experiment with other tools, platforms, and content types to see what works best for you.
