13 Tips to Get Real Instagram Followers In 2023

Written by Team EMB

January 13, 2023

Social Media Marketing
9 Proven Ways To Increase Followers On Instagram In 2023

Instagram is one of the most popular social media platforms in the world, with over 1 billion active users. It’s a great platform for businesses, influencers, and individuals to connect with their audience, grow their brand, and increase their visibility. However, with so many users on the platform, it can be challenging to stand out and get real Instagram followers. In this blog, we’ll share 13 tips to get real Instagram followers in 2023 that are SEO-friendly and effective.

What is Instagram engagement and why do you need it?

What is Instagram engagement and why do you need it?

Instagram has become one of the most popular social media platforms in the world, with over one billion monthly active users. As such, it has become a valuable tool for businesses, marketers, and influencers to reach a vast audience and promote their products or services. However, simply having an Instagram account and posting content regularly isn’t enough to achieve success. To truly make an impact, you need to focus on Instagram engagement.

Instagram engagement refers to the level of interaction and involvement that your followers have with your content. This can include likes, comments, shares, saves, and direct messages. The more engagement you have on your posts, the more successful your Instagram presence will be. But why is Instagram engagement so crucial.

Why do you need it?

Builds Trust and Loyalty One of the most significant benefits of having high Instagram engagement is that it helps to build trust and loyalty among your followers. When your followers engage with your content, they become more invested in your brand or profile. They’re more likely to trust your recommendations, purchase your products, and become loyal customers. High engagement rates also indicate that your content is resonating with your audience, which can help you build a strong reputation within your industry.

Boosts Visibility Instagram uses algorithms to determine which content appears on users’ feeds. Engagement is one of the most important factors that Instagram considers when deciding which posts to show to users. Posts with higher engagement rates are more likely to appear at the top of users’ feeds, as well as on Instagram’s Explore page. This increased visibility can help you attract more followers, which, in turn, can lead to even more engagement.

Increases Reach When your followers engage with your content, their activity can be seen by their followers, which can help to increase your reach. For example, if one of your followers likes or comments on your post, their followers may see that activity in their feed, which can prompt them to check out your profile and potentially follow you as well. The more engagement you have, the wider your reach will be, and the more likely you are to attract new followers.

Helps You Understand Your Audience Another significant advantage of Instagram engagement is that it can provide you with valuable insights into your audience. When your followers engage with your content, they’re essentially telling you what they like and what they’re interested in. By analyzing your engagement rates, you can get a better understanding of which types of content resonate most with your audience, which can help you create more targeted and effective content in the future.

Drives Traffic and Sales Finally, high Instagram engagement can help to drive traffic to your website and ultimately boost sales. When your followers engage with your posts, they’re more likely to click through to your website or make a purchase. In fact, research shows that Instagram users are more likely to buy from brands that they follow on the platform. By increasing your engagement rates, you can encourage more people to visit your website and potentially make a purchase.

How can you improve your engagement rates?

How can you improve your engagement rates

Post High-Quality Content The first step to improving your engagement rates is to post high-quality content that resonates with your audience. Your content should be visually appealing, informative, and relevant to your followers’ interests. Take the time to create thoughtful captions that encourage engagement and add value to your posts.

Engage with Your Followers Engagement is a two-way street, and if you want your followers to engage with your content, you need to engage with them as well. Respond to comments, like and comment on other user’s posts, and engage with your followers in Instagram Stories. When your followers see that you’re active and engaged on the platform, they’ll be more likely to interact with your content.

13 tips to get real Instagram followers

1. Define Your Target Audience

Before you start posting on Instagram, you need to define your target audience. Who are you trying to reach? What are their interests, needs, and pain points? By understanding your target audience, you can create content that resonates with them and increases your chances of getting real Instagram followers.

2. Optimize Your Instagram Profile

Your Instagram profile is your first impression, so it’s essential to optimize it. Use a high-quality profile picture, write a compelling bio, and add a link to your website or landing page. You can also use keywords in your bio and username to help people find you when they search for related content.

3. Create High-Quality Content

Creating high-quality content is key to getting real Instagram followers. Post photos and videos that are visually appealing, engaging, and informative. Use high-quality images, and pay attention to lighting, composition, and editing. Also, post consistently to keep your followers engaged.

4. Use Hashtags

Hashtags are a powerful tool on Instagram to reach a wider audience. Use relevant hashtags in your posts to increase visibility and attract new followers. You can use up to 30 hashtags per post, so make sure to use a mix of popular and niche hashtags.

5. Engage with Your Followers

Engaging with your followers is essential to building a community and getting real Instagram followers. Respond to comments and messages, like and share user-generated content, and follow back relevant accounts. By engaging with your followers, you show that you care about them and value their support.

6. Collaborate with Other Instagram Users

Collaborating with other Instagram users is an excellent way to reach a new audience and get real Instagram followers. You can collaborate with influencers, other brands, or individuals in your industry. This can be done through sponsored posts, shoutouts, or giveaways.

7. Use Instagram Stories

Instagram Stories are a great way to showcase your brand and connect with your audience. Use Stories to share behind-the-scenes content, product launches, or promotions. You can also use features like polls and questions to engage with your followers and get feedback.

8. Run Instagram Ads

Instagram Ads are a powerful tool to reach a targeted audience and get real Instagram followers. You can create ads that promote your brand, product, or service and reach people based on their interests, demographics, and behaviour. Instagram Ads can be created through the Facebook Ads Manager.

9. Host Instagram Live Sessions

Instagram Live is a great way to connect with your audience in real-time and get real Instagram followers. Use Instagram Live to host Q&A sessions, tutorials, or interviews. You can also collaborate with other Instagram users and host a joint Live session.

10. Use Instagram Reels

Instagram Reels are short, entertaining videos that can help you reach a new audience and get real Instagram followers. Use Reels to showcase your brand personality, share industry insights, or promote your products or services. You can also use trending sounds and hashtags to increase visibility.

11. Optimize Your Instagram Captions

Your Instagram captions are an essential part of your content strategy. Use captions to provide context, tell a story, or ask a question. You can also use captions to include keywords and hashtags that can help your posts get discovered by new followers.

12. Track Your Analytics

Tracking your Instagram analytics is essential to understand your audience, measuring the success of your content strategy, and making informed decisions. Use Instagram Insights to track your follower growth, engagement, and reach. You can also use third-party analytics tools like Hootsuite or Sprout Social to get more detailed insights.

13. Stay Up-to-Date with Instagram Trends and Updates

Instagram is constantly evolving, with new features, updates, and trends emerging regularly. Stay up-to-date with the latest Instagram trends and updates to stay relevant and connect with your audience. You can follow Instagram’s official blog or social media accounts to stay in the loop.


Getting real Instagram followers in 2023 requires a comprehensive and SEO-friendly approach. By defining your target audience, optimizing your profile, creating high-quality content, using hashtags, engaging with your followers, collaborating with other Instagram users, using Instagram Stories and Reels, running Instagram ads, optimizing your captions, tracking your analytics, and staying up-to-date with Instagram trends and updates, you can increase your visibility, grow your brand, and connect with your audience. Implement these 13 tips and watch your Instagram following grow in 2023!

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