Website Maintenance: A Complete Guide

Written by Team EMB

November 7, 2022

Other | Website Maintenance
what are website maintenance services

The global population is now online. In this respect, it has become more necessary today than any time before to bring your business online. A website is one of the most rudimentary requirements for catching your audience online and exposing them to the range of service offerings that your business has to offer.

Table of Contents

What is Website Maintenance?

Website maintenance includes tasks such as updating the website’s content, ensuring that the website’s design is up to date, and resolving any technical issues. Website maintenance can also include tasks such as monitoring and managing the website’s traffic and maintaining the website’s search engine rankings.

Website Maintenance Services: What Does It Include?

A website is a very important part of any business. It is the first impression that people will have of your company. It is important to make sure that your website is up-to-date and looks great.

When it comes to your website, you want to make sure that you are putting your best foot forward. You want to make sure that you are taking advantage of all the latest design trends and that your website looks great.

In this article, we will be discussing how you can update your website and how you can make sure that it looks great.

Building a website is like buying a new house. Shiny as it may appear, you soon start to notice things that are not as good-looking or functional as you like. These are some of the first things you’ll ever need to fix before entering your new house.

Similarly, a website is home to your brand, which attracts visitors from across the world to make use of your product/service(s).

Your website hence requires repair and maintenance from time to time to ensure that your users have a fulfilling experience with your website.

Additionally, you must stay in tune with the latest technology trends to maintain high standards of website usability, especially when you have started getting returning visitors to your website.

From time to time, things will break and cause obvious usability problems. These are easy to get a handle on. Sometimes breakages can be subtler and easy to miss. But trust me, these kinds of breakages can cause a cascade of failure if you don’t seek them out.

Why Is Website Maintenance Important?

Maintenance will keep your website performing well. Below mentioned here is a list of advantages of maintaining a website:

· The website is safer from security threats.

· Maintaining a site encourages the growth of traffic and reduces the bounce rate.

· The site will be more visible to search engines.

· By constantly updating your content, you will keep people coming back.

· You will reduce downtime by fixing problems before they occur.

· Your website will be faster and easier to navigate.

· Maintenance prevents the build-up of broken links.

Which Elements Of A Website Need To Be Maintained?

Website maintenance consists of two main categories: front-end and back-end maintenance. The front end has all the design elements and interactive objects. The back-end enables the front end to function and is responsible for your website’s speed, security, and reliability.

To maintain the front end, you make design changes, add new content, and test if menus are working. You keep the back end working by fixing code, upgrading the software, and installing security patches, among other things. Backing up your website is another crucial component of maintenance.

How Frequently Should I Maintain My Website?

Each maintenance activity has its ideal timeline. A well-maintained website has weekly, monthly, quarterly, and annual tasks. Let’s look at some actions required to keep your site running like a Swiss watch.

Weekly maintenance checklist

1. Browse all your pages to see if they load without errors. Also, check for error alerts from your website controllers.

2. Perform a full website backup so that you can always have a fallback plan in case of a catastrophic failure.

3. Stay up to date by updating plugins and software. Do not skip any stability-related improvements.

4. Often overlooked are comments on posts. You might want to remove spam comments weekly to improve the experience of other users.

5. Find and fix all broken links every week.

6. Eliminate 404 errors within the same week that they crop up.

7. Add at least one blog post per week to bolster organic traffic.

Things to Do Every Month

1. Check the report of your security software for anything suspicious. If you are unsure about any alert, contact a security expert for advice.

2. Compare how your site performed in contrast to the previous month(s). You do this to identify opportunities for improvement.

3. Check how fast your entire website loads. Consider hiring an expert to diagnose the source of poor load times.

4. Update articles. If you have written articles prone to change, revise them to include new information.

Things to look for in Quarterly Website Check-up

1. Look at the design and structure of your website and figure out if you can improve it.

2. Can you improve the images and graphics on the site?

3. Dig into your site’s SEO. Make your meta descriptions and titles as effective as possible.

4. Tune your website’s forms, pop-ups, and calls to action.

5. Analyse if your workload is efficient and look for automation opportunities.

6. Visit your website from different devices to see if it works the same way.

7. As the quarter ends, review your marketing campaigns to decide whether to update any of them.

8. For posterity, restore your previous website backup to see if it is in good health.

Annual Website Maintenance Checklist

1. Update any references to the previous year to reflect the current year.

2. Look at the email addresses on the website to see if there are redundant ones for removal.

3. Renew your site’s domain name with your hosting company.

4. Decide whether you need to revamp your website’s appearance or functionality.

5. Find your best-performing content and refresh it for a boost in traffic.

Any website you launch today needs to compete with many others for the same limited resource—peoples’ eyeballs.

Your only fighting chance is to make a website that rewards visitors for their time. This is where the role of website maintenance comes into play in helping you establish a competitive edge over your competitors who may not be investing in it.

Can I Maintain My Own Website?

We have already established that a website needs constant maintenance. I hope you are not one of those people who expect their websites to continue bringing in customers to perpetuity without being looked after. It is not uncommon for a person to neglect a site for a long, only to open it one day and find it has turned into a male enhancement product website.

If you are a website owner and know that it needs upkeep, there is a chance that you have pondered maintaining it yourself. It is a valid argument if your technical skills can support it. However, it’s not only your skills that you should consider. Here are some things you must factor in:

It takes time: Do you have enough spare time to dedicate to website maintenance? Even if you manage the day-to-day running of the website, you need extra time for maintenance. If you can’t spend time doing maintenance, hire a professional.

Uses specialised skills: You might think that you are the person to maintain your website, but it is often ill-advised. Unless you are in the business of website development, you might be overestimating your abilities.

Are you available round-the-clock? A website might stop working at random times when you are indisposed. To reduce downtime occasioned by such failures, you should consider hiring a maintainer and keep them on retainer.

Cost-saving tips for maintaining my website

The amount of money you spend to maintain your website primarily depends on its size. So, what exactly do I mean by size? Every website contains several parts that need to be maintained. The number, size, and complexity of your site’s building blocks determine its maintenance cost. Let’s get into details about where your money goes.

1. Renewing Your Domain Name

A domain name is your site’s address. You need to pay a small fee to keep the website’s address. It is usually a small fee, but you need to pay it monthly or annually.

2. Web Hosting

Unless your website is on a server somewhere, people cannot access it. Web hosting is where the hosting company comes in. The cost of web hosting could be low or high, depending on the requirement of your business.

3. Site Updates

These updates include fixing broken links, updating content, fixing errors, and replacing broken images. If you hire a professional maintainer, it could set you back somewhere in the region of $15 to $100 per month.

4. Technical Maintenance

If you have a commercial website, you cannot afford to let it go down. You might want to consider setting money aside for technical support.

Where Can You Save Money On Website Maintenance?

If you are operating on a shoestring budget, the following areas can help you stay within your limits.

1. Create a Priority List

Approach managing your website as you do for household expenses. Make a list of maintenance areas and decide which ones to postpone. You can always revisit the skipped actions when you get additional funds.

2. Upgrade Web Hosting Companies

If you are paying for capacity that you are not utilising, consider downgrading your hosting package or switching hosts. Changing the hosting companies is easy if you bought your domain name from a third party. This process is tedious but might save you a pretty penny. Upgrading the hosting company is necessary to ensure wins on several factors like website speed, user experience and others.

3. Use Tools for Site Maintenance

At times, the website that you want to maintain might work fine without hiring a dedicated developer. You can get affordable tools to maintain your website. With these tools, you will not only be able to keep your site working, but you will also get to understand the inner workings of your site better.

Website Maintenance Process to Optimise Your Website

Website maintenance services include keeping your website up-to-date with the latest security and design trends, resolving any technical issues that may arise, and providing customer support when needed. These services can also include regular backup to ensure that your website remains accessible in the event of an emergency.

1. Checking for broken links and fixing them

Broken links are one of the most common website problems that can be fixed quickly and easily. By checking for broken links and fixing them, you can keep your website running smoothly and ensure that your visitors can easily find the information they’re looking for.

2. Checking for outdated pages and updating them as necessary

One of the most important tasks that website maintenance services can perform is checking for outdated pages and updating them as necessary. This ensures that the website is up-to-date and compliant with any applicable regulations. Additionally, it can help to improve the user experience by ensuring that all content is accurate and current.

3. Checking for malware and removing it if necessary

One of the most important aspects of website maintenance is ensuring that your site is free of malware. This includes scanning for and removing any malicious software that may be present on your site. If necessary, we can also help you to configure your site to avoid being targeted by malware in the future.

4. Checking for broken images and replacing them if necessary

Broken images can be a major inconvenience for website visitors and can even lead to lost sales. A website maintenance service should check for broken images and replace them if necessary in order to keep the site running smoothly.

5. Checking for broken scripts and removing them if necessary

Broken scripts can cause a website to be unusable, so it is important to check for them and remove them if necessary. Websites may also use broken scripts to gather information about users. It is hence important to keep track of which scripts are broken and update them as needed.

6. Checking for broken HTML and fixing it if necessary

Broken HTML is one of the most common website problems that can be fixed quickly and easily. By checking for broken html, you can determine if the problem is minor and can be fixed with a quick fix or if a more extensive repair is needed. If the problem is serious, then a repair may be necessary to restore the website to its original condition.

7. Checking for cross-site scripting and removing it if necessary

Cross-site scripting (XSS) is a type of vulnerability that allows an attacker to inject malicious code into a web page, resulting in the execution of the code by the user who is viewing the page. XSS attacks can be difficult to detect and can result in the theft of personal information, access to sensitive systems, or even the execution of malicious code on the victim’s computer.

8. Checking for broken CSS and fixing it if necessary

One of the most common website maintenance services is checking for broken CSS and fixing it if necessary. This service can help to ensure that all of the CSS on your website is working properly and looks consistent across all browsers. In addition, this service can also help to identify any potential issues with your website’s design and make necessary changes.

Website maintenance includes regular checks to ensure all pages are working properly, fixing broken links and updating content as needed.

Benefits of Website Maintenance for your company

Website is an essential part of any business. Even if you have an offline store, you still need a website for your business. In this time of technology, the business will not survive if you don’t have a smooth-running website. Even if your website has a good user interface cool and attractive design, if the customer has not got a smooth experience with your website, then it will not be healthy for your business. Don’t you think your website should run on the internet like a knife on butter, and for this, you have to do maintenance of your website?

The maintenance of a website is not an easy task. It will cost you so much time and effort, which is why the best way is to outsource your website maintenance work to a digital marketing agency. It will be very helpful to your business in the long run.

The smooth and constant working of a website is the reflection of a good business. You will get lots of benefits out of it. We have listed the benefits of website maintenance. Just go through it, and you will have an idea of why you need to do maintenance on your website.

Top 6 benefits of website maintenance

1. Protects brand image

To maintain your brand image, you need to have a smooth-running website. The outage is similar to an employee taking a nap during working hours. It shows poor management, and if it is frequently happening, then it is not good for your brand image. Before it becomes a serious problem for your brand and your customer stops visiting your website, you should outsource website maintenance work.

Your website is the face of your business online, and once the customers have a bad image of your brand, then it is so hard to change it. Website maintenance will keep your website smooth and protect your brand image. Your customer may not notice it, but they will appreciate it.

2. Updated technology

The internet is full of updates which keep on emerging with each day passing. This is to improve the interaction of the audience with the medium to maintain the need for security and an engaging user experience. Your website must be updated with all the latest technology. The customer expects that your site should run smoothly and not only on the desktop.

Nowadays, people are using smartphones and tablets for searches. That is why your site must run smoothly on multiple devices.

The security update is most important for your website because cyber attackers are always in search of such websites that are not updated and are easy to attack. Time-to-time maintenance of the website will help in ensuring that you keep your website updated and reduce the risks of security threats. Customers will also be happy with your updated website version, and the chances are higher that they will return to your site

3. Less loss in business

Outages will affect your business and will cause you more loss in revenue. The longer the problem exists, the more it will damage your business, and soon word of mouth will stop the customer from coming to your business. Moreover, the outages will affect the overall functioning of your business. Website maintenance will reduce the constant outages and will provide consistent service to your customers.

If your website gets down, it will affect your revenue. That is why you need to have a clear strategy for your finances in times of uncertainty. Despite the strategy, the loss will be the loss, and the only way to avoid this is by regularly investing in website maintenance. This will help you to protect your site and the operation of your business.

4. Strong SEO

Just having a website is not enough. You need to have ranked it higher on the search engine result page to get more traffic. If you outsource your website maintenance work, that agency will ensure that your website should rank higher by using the organic SEO technique.

They will check all the content, images, and backlinks on your website to rank it higher on the search engine. But as we all know, SEO is not a static process, and it changes constantly. One, your website might be on the first page, but the chance is very low that it will sustain that position for a long time because of changing SEO techniques.

Frequent maintenance of your website will also help you to overcome these changes and rank higher on the search engine result page. The big problem that businesses are facing is the discoverability of people searching only for things they know about. That is why good SEO is very important to bring attention to your business. Regular website maintenance will protect the position of your business.

5. Core business growth

In modern business, you have to multitask, and each task takes time and money. Furthermore, this can affect your core business and drag it to a weaker position. But once you outsource your website maintenance service, you can sit relaxed and can focus more on your core business.

Outsourcing website maintenance will also reduce the stress on your internal team. If you go to hire an in-house staff, it requires special support and management. It may be another reason for trouble for you as you would be required to handle a staff of people. Instead, you can focus on outsourcing this task with minimal risk and can focus on your core business areas like the quality of your product, service to the customer and many more such things that can be better.

6. Backup and rescue

Despite having the best security for your websites, they are always vulnerable to hacks and crashes. To deal with such situations, you will need to have a backup and rescue plan for your business. A good backup plan will help you to recover from the loss.

Doing constant maintenance of your website will help you to sustain all these situations. However, if you outsource a website maintenance service, that agency will give you all the backup support and rescue plan for your website if such a situation arises.

That is why this is one of the most important benefits of website maintenance and outsourcing website maintenance work to a good digital marketing agency.

Website is the face of your business. It will reflect the quality and service of your business. Moreover, a good website establishes a brand in the market. That is why to grow in this digital era; your website always needs to be smooth and updated. We have mentioned the benefits of website maintenance so that you will have an idea of why website maintenance is very important for your business.

The best way to do this task is you can outsource your website maintenance work to a digital marketing agency that will take care of your website and will help you in the growth of your business. Expand My Business has a rich range of service offerings to cater to the requirement of website maintenance by helping you find the perfect agency partner for any range of website maintenance needs.

Why Is Website Maintenance Important?

Website maintenance is important because it ensures that the website is functioning properly and looks its best. Regular website maintenance can help to prevent website issues from arising and can help to keep the website running more smoothly. Additionally, website maintenance can help to keep the website’s SEO rating high, which can attract more visitors and lead to increased revenue.

1. To keep your website running smoothly and avoid any potential issues.

Website maintenance services can include things like keeping your website up-to-date with the latest security patches and ensuring that all pages load quickly. In addition, these services can also include helping you troubleshoot any issues that might arise on your website. By having a professional handle these tasks, you can avoid any potential problems and keep your website running smoothly.

2. To keep your site looking fresh and updated.

Website maintenance services include regular updates to your site’s content, design, and functionality. This includes things like adding new information, fixing broken links, and updating graphics and logos. In addition, website maintenance services often include regular security checks and repairs to keep your site safe from online threats.

3. To make sure your site is compliant with all governing regulations.

Website maintenance services can include things like regular back-up and restore malware scanning and removal and ensuring that your site is compliant with all governing regulations. Keeping your site in compliance with all governing regulations can help to ensure that your site is safe for users and compliant with any legal obligations that you may have.

4. To help you generate more traffic and leads.

Website Maintenance Services can help you generate more traffic and leads. Services can include regular updates to your website, fixing broken links, and more.

How Can You Keep Your Website Up-To-Date?

Keeping your website up-to-date can be a daunting task, but it’s important to remember that there are a number of ways to do it. You can use automatic updates, or you can manually check for and install updates when they’re available. You can also use website maintenance services to help you keep your website running smoothly and keeping up with the latest trends.

1. Check for updates on the website

A website is a collection of pages that are designed to provide information to the public. To keep the website running smoothly and to ensure that it is updated with the latest information, it is necessary to check for updates on a regular basis. This can be done by using a website maintenance service that includes checking for updates, installing any necessary updates, and keeping the website up-to-date.

2. Install Updates

Website Maintenance Services typically include the installation of updates on the website. This can include security updates, bug fixes, and new features.

3. Check for and Install Security Updates

One of the most important aspects of website maintenance is ensuring that your site is kept up-to-date with security patches. Many website owners neglect this task, which can lead to their sites being vulnerable to hackers. Our website maintenance services include checking for and installing security updates on your site. This ensures that your site is protected from potential threats and that you remain compliant with current online security standards.

4. Scan Your Website for Malware

Website Maintenance Services typically include scanning your website for malware. This helps protect your website from being hacked and compromised.

How to Maintain a Website?

Website maintenance services include regular website updates and security measures. They can also include cleaning up website content, fixing broken links, and removing spam. Website maintenance services can also include developing new website content, creating marketing campaigns, and conducting market research.

Step 1: Check for and Fix Errors

Website maintenance services typically include checking for and fixing errors. This includes verifying the accuracy of the information on the website, fixing any broken links, and correcting any typos. It can also include monitoring the website for changes and updating the content as needed.

Step 2: Update the Website

Website maintenance services typically include updates to the website’s content, design, and functionality. This may include things like updating the website’s logo, designing new pages or sections, and fixing any errors that have been reported by website visitors. Some services also offer web hosting and domain name registration, which can help you keep your website up-to-date and accessible from anywhere in the world.

Step 3: Monitor and Optimise the Website

Website maintenance services can include monitoring and optimising the website for search engine optimisation, ensuring that the website is accessible and compliant with all current web standards, and keeping the website up-to-date with the latest web design trends.

Web KPIs We Consider for Offering Website Maintenance Services

What is the heart of your business, and how can you tell what works and what doesn’t?

To have a good website and to know if your site is working, you should look at how many people are coming to it.

Twelve things make a website work well. Here’s a dive onto each of these metrics.

1.   The number of website visitors

In most cases, this is a metric that makes the most sense for businesses that sell things online or make money through advertising.

There are other ways people can make money from their blogs, such as through sponsored posts from guest bloggers who pay to have their content appear on your site.

For all this, it is essential that the number of website visitors on your website is maintained at an optimal level which will also ensure that the authority of your website rises.

2.   Engagement rate of visitors who are not already there

This KPI tells you how many people who visit your website for the first time are seeing it.

You should have a lot of widgets if you’re selling them, so this number should be high. People who want to buy devices probably don’t need any more information. They want to know where and how to do it.

If you have a lot of products on your e-commerce site, each product page should have a high percentage of new visitors. Most people don’t spend much time reading about products they already know a lot about and want to buy them right away.

3.   How long do people spend on your site?

You need to pay attention to this metric if you have a high bounce rate because it means that visitors aren’t spending any time reading your content and are just coming to look around before leaving for good.

You don’t want this to happen if your content is interesting. So think about how you can make your site more interesting or give people less reason to leave.

4.   Per visit, how many pages are viewed?

It’s hard for someone to know if he wants to be a regular user of your content when they visit your website but don’t spend any time reading any of your content. Furthermore, by keeping track of this metric, you can identify the popular landing pages which your users visit popularly on your website. You can then handle these pages well and ensure that they are maintained well.

5.   Number of returning visitors to your website

It’s essential to make sure your site is easy to use and that people can find what they’re looking for quickly so they stay.

Making your site more appealing to people who might want to buy from you can help them stay longer.

The rate at which people return to a store is directly going to impact the performance of your business.

When it comes to measuring KPIs, this is one of the main focuses for businesses that want to create a business online. In addition to this, companies could also use a few product pages or a blog with ads and make money through affiliate programs. This can keep the bounce rate of your website in check.

6.   How many people buy from you?

It says how often people do what you want them to do when they visit the website, like buy something or sign up for email updates.

Using lead generation forms could be an excellent way to keep in touch with people interested in what you have to offer but who aren’t ready to buy right now. This way, you can build a relationship with them before you make a sale.

Keeping such forms attractive and prominent is essential for improving your’ click through’ rates and keeping the audience engaged in making a buying decision.

7.   How many times per visit does someone click on a link that you’ve put in your site’s content?

Links are one of the essential parts of your website content strategy. Attracting clicks on links can help you guide your users to navigate to the important parts of your website.

In this manner, you can increase the page views of your website and help your user take effective decisions. One of the ways through which it can be done is through blogs. Blogs can help in drawing the attention of the audience and click on relevant links, which can help in improving the engagement of the audience.

8.   How much of the social media traction can your website capture

One of the most important KPIs is the social media engagement rate. This can, in turn, help in bringing a large number of people to your website.

To get more people to share your website, write posts about topics likely to go viral. You can use tools that will help you.

The factoid or meme that spreads so quickly on Facebook, Twitter, Pinterest, Reddit, email, YouTube comment sections, or other places on the internet usually has a good reason for it.

9.   Revenue

No surprise, the revenue metric shows how much money your site makes per visit based on what people read.

To see whether or not all of your hard work is paying off in money that you can use to pay bills, invest in new products, hire more workers for your company, or do all of the other things you need to do.

Revenue can be increased by writing about topics advertisers are willing to pay a lot for when they want their ads to appear next to them. This way, visitors will see their brands when they come across something online they’d be interested in learning about.

Even though search engine traffic can come for free, there’s a big difference between organic and paid traffic (visitors who pay per click or view).

10.   Return on your investment

One of the most important key performance indicators is the return on investment, which shows how much money you make for every dollar you spend on your business. This is the last one to look at.

When a website costs $1,000 to run and makes $10,000 in the same month, your ROI is 10X ($10,000 / $1,000 = 10), which means you made 100% of your money back because you got ten times more money than you put into the site.

Visitors should read more of the content they see and click on outbound links to reach landing pages where they’re asked to give their contact information for a free e-book or another thing.

Then, the people who read the book will become customers who will buy more products and services from the author.

Website Maintenance for Mobile Speed Optimisation

Mobile speed optimisation or device optimisation refers to the amount of time a website shows when sightseers click it for the incoming audience to have a better run through the website. Web designers have to make the website accessible to all kinds of devices so that it allows an engaging audience to spend more time on the website. 

These modern facilities were not always there to benefit from. That is why most of the websites at the advent of the internet were built to support mainly the desktops of large face computers. However, with the increase of touch screen mobilisation and android smartphones, this was surely to change.

However, as the trend changed afterwards, the inventions of the iPhone, iPad, and Android smartphones allowed users to access web pages using the internet.

Moreover, the rise of touch screens and internet-enabled phones motivated Google to derank any website on its search engine which was not compatible with mobile devices. Thus affecting millions of websites in the pit below. The ranking in Google’s search engine is important because most e-commerce businesses are carried on this platform. There was evident proof that others had to follow this. Henceforth, a massive number of web pages followed these guidelines to improve their ranking.

Effects of Mobile Optimisation

Having your website mobile optimised has a huge effect on the overview of the website. Statistical data shows that mobile users in 2021 have increased to a staggering number of 7.1 billion. And out of those 7.1 billion mobile users, 3.5 billion are smartphone users. This is a cosmic number to play with, and you can experiment with thousands of website ideas to engage with the audience. Therefore, the amount of content consumption will only increase due to the abundance in population and interest in online setups.

There are two types of websites to work with depending on which screen you are targeting:

1. Reactive websites:

These websites are designed specifically for certain devices. They are built using modern web features and are very powerful in constructing web applications. It can be designed for a laptop, computer, or mobile device as well as respective devices. At the same time, responsive websites are those which adapt according to the devices to which they are being accessed.

2. Responsive websites:

A mobile-optimised website is mostly a responsive one. It has a different URL, and the portrayal of images is lighter. Furthermore, the accessing buttons are planned for broad fingers. Thus, the need to zoom in and out is reduced because the web page is already updated to the preferred size according to the device’s size. Responsive websites include flexible visuals, Dropbox, GitHub, magic leap, and Youtube.

Mobile optimisation is a key factor in a successful website venture. It inhibits great numbers of audience, thus resulting in good engagement. The blueprint of a responsive site displays the right amount of information. And the imagery is required to create curiosity among the engaged audience.

Ways to increase mobile speed and its benefit

Making a website user-friendly and mobile optimised is crucial for successfully running a website. It is also necessary because generating revenue and sales is mostly encouraged by mobile device users. Following are ways to optimise your website according to mobile devices:

·   SEO tools: More than 90% of online web page sales come from Google. Using SEO tools is necessary, not only in writing content for websites but also for mobile optimisation. There has to be good go-to-go structured data for your audience. The website loading speed must be exceptional, as the users will not wait for the pages if their loading speed is poor. Images must be optimised, and the size must be less than 3000 by 2000 as the resolution time for these types of images is more than required.

·   Quick web hosting: Having non-reliable Web Hosting will decrease the chances of having optimised content. The servers need to be swift in structuring the information and queries. Furthermore, choosing a web hosting plan that increases your web speed is essential. Bluehost, Hostgator, A2hosting, and Liquid Web are among the few best web hosts to use for your websites.

·   Non-mobile-friendly features: Every website has some non-mobile-friendly features. The important thing is to update your website content and remove such irregularities constantly.

·   Pop-ups: Pop-ups are of immense value. They have worked for many websites to keep their audiences engaged with their updated information and offers. These play a huge role in the conversion of your clients. For any tech-savvy personnel, page load speed is an important benchmark for user experience, especially if you are doing online business.

·   Browser caching: Browser caching is a system for optimising the world wide web. It optimises the webpage and initiates fast web browsing. So, shifting from one page to another is not troublesome. The downloaded asset will be converted into files and saved on the hard drive. Therefore, tracking data will be faster and more useful than ever before.

Apart from the mentioned techniques, you can find a lot more to optimise your web pages. But we all strive toward making the website more manageable. The benefits range from a lot of services – enhancing mobile SEO, attracting domestic customers, and achieving commendable Google search rankings to growing traffic, accessible websites, rising revenues, and conversions. This further builds an image for the brand resulting in gaining the trust of your clients, so you have the window of exploring other ventures.

9 reasons why you should choose Website Maintenance Services of Expand My Business

1.   Online relevancy/existence:

In today’s business market, having an online presence is crucial. Gone are the days when circulating your business idea required extensive manpower and time. This form of spreading business is fruitful because it gives a level playing field. The platform does not benefit a certain class of people or business startups. It entertains all kinds of models, given that you fulfil the needs of the customers.

2.   Validity:

Having online recognition allows for enhancing credibility among the audience. This way, any business can shine brighter among other competitors. Moreover, it builds trust that the pitched product or idea is legitimate.

3.  Audience Building:

Any brand requires its customer base to be strong and legitimate. The benefit of possessing an SEO-optimised webpage on Google allows for a higher ranking on the metrics. This builds a proper audience for you to track and construct care relations. Furthermore, a brand can keep its engagement active through this technique.

4.   Profitable platform:

Statistics show that 88%of people who access a certain website are more likely to perform a transaction. This is a huge market gap to work with. Webpage sales are more reliable as it is time-saving and product efficient.

5.   Cost-efficient:

Starting any physical business requires a piece of commercial land, a bulk of investment, a labour force, and extra costs regarding interiors, furniture, and whatnot. Whereas on the other hand, the building of its website is easy and requires very low cost.

6.   Customer care:

A platform on the internet that allows you to communicate with your clients is a special perk. Receiving demands or complaints about your services allows remaining active in the market. Thus, you always have the window to improve your functions.

7.   Marketing:

In the early 2000s, marketing took a huge chunk of the budget in setting up a business. However, this does not mean that marketing is irrelevant in today’s market. Marketing is still the most important component in increasing your audience. It is just that the platform provided by Google and other platforms has reduced the amount of work it required in the past.

8.   Competing with the giants:

Another perk of having a website is that it allows a level playing field for business. Consequently, locally assembled brands are also eligible to compete with international brands, given that their product has value.

9.   Advertisement:

If a website manages to gather organic traffic towards its platform, it also creates the opportunity for advertisement. Google AdSense and other digital marketers will send proposals that they want similar traffic to be gathered around their platform. Henceforth, the website can generate big dollars towards its account from the brands that are willing to show their name on the respective website.

List of factors we take care of for doing website maintenance

If you intend to start an e-commerce store or present your business venture online, then the following are the factors you must have a look at before proceeding:

1. Target audience:

Determining the type of people you have to engage with your brand is crucial. Trying to present your venture to everyone affects your business strategy negatively. Not everyone will buy your pitch. That’s why having particular research on what type of people will attract your product is beneficial. This is time-saving and cost-effective.

2. Compatibility: Statistically

8 out of 10 clients will stop consuming content if it is not compatible with their devices. Designing web pages that are optimised for mobile devices as well as desktop users increases engagement. For optimisation, web developers can use a reliable WebHost to start a website on responsive design. Furthermore, the loading of the page and imagery must be exceptional because the sight series takes only seconds to decide if they will continue with the idea or not.

3. Accurate content:

Content displaying must be precise and informative. Furthermore, most online business takes place on the platform of Google. Thus it is very important to follow their format of using specific keywords, metrics, and guidelines laid by the application.

4. Easy on the eye:

The website layout must be appealing, and the format must be understood. The locating sector of the website must be visible, and acquiring details must take little effort. The consumers take no more than 50 milliseconds to form an opinion about your presentation. So the time gap is very short; make sure to present a design that catches the attention.

5. SEO optimisation:

To rank your website on the top pages of Google, it is very important that while making a website, Google guidelines are taken into consideration. That is because most e-commerce business is held through this platform. There are some tools website owners can use to verify if their website will rank on Google or not. For example, Ahref, Ubersuggest, and Semrush are some prominent ones. Furthermore, these tools also provide information on how to update a website from time to time; it gives you a competitor analysis according to your niche and much more.

6. Test and maintain:

It is always important to test your observations first before you publish them. Testing helps you to gather more information regarding the subject. It further strengthens the mechanisms involved in its making. Testing your business samples locally or on a certain number of people is important.

Furthermore, maintenance is a key element in deciding the relevancy of a website. Being updated can improve the performance of a webpage by a mile and build an improving image of the brand.

By applying these guidelines, there will be a better presentation of a business model. Data states that more than 50% of e-commerce websites are unattractive, and their displaying pages don’t help the consumer. These products are less likely to perform well in the long run. Therefore, a website with all the tools must have good layout pages and easily accessible information.

Factors which affect website maintenance cost packages

What are the factors that affect web maintenance costing?

When you start looking for a website maintenance plan provider, you will find a wide price range. Several factors can affect the cost of maintaining a website. The first factor is what services are provided. An agency that only offers to host and security patches is cheaper than an agency that handles SEO and your website development. The size of your site can affect how much you pay. Maintaining a site with thousands of pages and powerful features is more expensive than updating a Wix site with 5-10 pages. The type of website also plays a role. If you have an e-commerce website, you need strong e-commerce platform support and security. A standard shop without online orders can provide essential protection. Finally, a website maintenance agent’s skills, workforce, and resources come into play. Experienced website professionals won’t offer the cheapest service, but it’s worth the investment for many businesses.

There are undoubtedly significant factors that greatly emphasise web maintenance costing like:-

Domain Registration:

Your website domain name is your website’s web address or URL, e.g., B. Your Business.com. Choosing a domain name for your business is very important for the branding prospects of your business.

The pricing plans for your domain name may differ and is also dependent on the hosting plans of your business. But it is important to give careful thought before choosing a domain name for your website.

Hosting:-

This is the fee you pay monthly or annually for the space you occupy on the network. This can range from anything to hundreds per month for managed hosting. There are various mass-market companies out there, and you may also have local options.

Having reliable and good quality hosting service is the key to maintaining your website in good condition. It is important to go for the choice of reliable and secure web hosting plans which can work well with downtime and are immune from the risks of downtime.

Apart from plans, there are also several fees and add-ons that can determine the price of the hosting plans.

Design:

Web designing services offered by various web design companies will also play a major role in determining the price of your website maintenance cost. It is important to invest your resources with the best web designing companies to ensure and maintain the quality of your website.

Furthermore, one of the major pricing factors is the levels of sophistication and the quality of software application programs that the website designing company is making use of for developing and maintaining your website.

Make sure you know exactly what the low overhead plan is up to. Will they code and design your website? Will they provide the content? Will they upload files to your host? Will they make changes in the future if you need this? There are many steps involved in building a website, and unless you’re using a full-service company, those steps are likely not included in the price you quote.

SEO

Usually, your website is invisible just because you operate it. It would help if you attracted the attention of search engines. This includes onsite and offsite optimisation. Onsite optimisation means building and writing your website to find it attractive for search engines, people, and visitors. It makes a massive difference in the success of your website. Every day I see pages created without understanding SEO and, therefore, not doing their job.

How does the Website Maintenance Service ensure Website Security?

A hacked website can pose significant issues to everyone, irrespective of the size of the business and its niche. With digitalisation, the number of websites has increased, and people believe in making soft copies rather than hard ones. Though it is incredibly convenient, there is a significant security threat issue in software systems. From the virus attack to complete network hacking, having a website can always leave you restless.

Even though through several best practices, we can ensure website security to a certain extent, prevention is always better than cure. So let us understand why a secured website is a must-have for everyone and then look into some top security measures for website protection.

1.   Customer protection

People are addicted to the internet, and life without google seems almost impossible. With 4.66 billion people actively using the internet, at least at some point in time, they might have shared the details. For example, they might have shared their name and shipping details on an e-commerce website. If you own an insurance firm, they might have shared the bank details with you.

People’s data is everywhere, and with an unprotected breach, like hacking, people’s data will be misused to rob them or create more problems. With such issues occurring through your website, you might lose the customer’s trust. So to protect your customer and their data, a secured website is essential.

2.   Prevents financial loss

A malware threat or a potential attack can cost you a lot. Before that, money has to be spent to restore the normalcy of your website. This can include employing a unique team who can remove the malware, installing extensive antivirus software, installing a firewall, and other methods to find out how and why the attack has occurred. The list doesn’t end here.

With your website attack all over the news, your investors and financiers might end up withdrawing their shares or cancelling the partnership with you. This will leave you with a considerable loss. So to avoid this situation, the least you can do is have a secure website that will mainly prevent the malware from entering your network.

3.   Protects your devices

Imagine owning a large business with over a thousand computers and ten thousand other appliances. If the virus has managed to attack the master computer, all the other systems and devices will also be affected, as most office computers are linked to a single server. The virus will generally cause significant damage to the system as it disrupts regular operation.

The system’s recovery might also be problematic in severe cases as it might amount to a cost higher than the system’s actual cost. Smaller devices like sensors might be tiny in size, but high-quality ones cost a lot, and hackers tend to attack smaller devices as they are easy to decode.

4.   Loss of reputation

Hacking will not be kept a secret. No matter how hard you try, it will be known to others. Maybe not the public, but to your business shareholders and stakeholders. And they might indeed inform the press or post on their social media asking you not to panic. This way, everyone will get to know about the unfortunate event.

This might lead to a lot of distrust, and people will be afraid to come back to you again. This will leave significant damage to your reputation, and you might see your ranks sinking. In this corporate world, one mistake can cost you millions of dollars!

5.   The number of hackers has increased

Hacking seems fun to the people doing it. There is also good hacking that is mainly done for government purposes. But breaching your website and gaining the customers’ contacts, and asking them for further details is terrible. Unfortunately, the world is also a home for 3,00,000 hackers. So keep this count in mind the next time you have second thoughts about installing antivirus software. Your website might be nothing exciting or might not even have many details, but hackers know what to do and when to execute it to take full advantage correctly. Secured websites are important because they often offer filter facilities that block malware or suspicious messages.

6. Search engines are constantly evaluating the performance of your website

Many a times, you must have read an on the screen stating, “this site might harm your computer” when you visit any particular website. For an ordinary man, seeing such statements from the search engine can be terrifying, and then he will immediately click the exit button and stay away from your website. In this way, you will lose most of your customers and potential leads.

Furthermore, whenever the website has been blacklisted, it loses 95% of its organic traffic, thus affecting revenue. So to get back to the search engine, you must “clean” your website and ensure that the same cyberattack will no longer attack you. But that assurance can only be done if you have a secured website. Google also levelled up the game in recent times by slightly improving the website’s ranks with HTTPS (secured). So if you plan to have a good SEO rank, secured websites are your best bet.

Security measures you can take yourself to ensure website maintenance

Now that we have learnt why secured websites are essential for your business let us understand the full security measures for website protection.

1.   SSL Certification

SSL stands for Secure Sockets Layer, and it is a digital certificate that authenticates the website’s identity. This will act as protection whenever the data is transferred from your website to the server. Providing complete encrypted data will ensure the safety of your website and its information.

Websites without SSL are currently labelled as insecure by most popular search engines, including Google. When the website is marked to be insecure, people might be scared even to open it. So it might significantly affect your traffic.

2.   Firewall installation

Another popular website protection tool many people use, especially the small-scale industries, is the Web Application Firewall. This is very effective in stopping the automated attacks that aim to attack unpopular websites.

Cyberattacks might slow down your system and sometimes even crash the entire website. These are very beneficial to prevent the attack caused by bad bots that look for potential loopholes to breach and exploit.

3.   Website scanner

This is a part of routine software tests and will be an excellent tool for the early detection of virus/ malware attacks. They are also helpful in finding vulnerabilities and security issues. However, a delayed detection can generally cost a lot in terms of money, and the loss and recovery process will also be tricky.

But with a website scanner, the known malware attacks can be removed automatically, and also it regularly checks for threats. If any threat is detected, then it will alert the concerned person. This way, by using a website scanner, the virus can be seen in the earlier stage, and the damage can be significantly reduced.

Final Words

Maintaining a website is as or more important than developing a website. One needs to consider these suggestions and steps carefully in order to ensure the maintenance of your website in adherence to the best practices. To do this, one needs to have the expertise of the perfect partner agency that can work on the dedicated need of managing and maintaining your website.

But finding partner agencies in the market for the devoted need of website maintenance is very difficult. This is where the expertise of Expand My Business lies in helping you find the right fit of a partner agency that can offer you a range of solutions for your website development needs. This even includes the need for working on the updates of your website and the need for working on website maintenance.

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