There are numerous ways to advertise your business and services online. But one of the most reliable and effective methods to promote your business is Search Engine Optimisation (SEO). With the growing importance of digital marketing and its impact on the success of an enterprise, many companies have begun investing in SEO services to get listed on Search Engine Result Pages (SERPs). SEO helps businesses improve their visibility on search engines, thereby increasing their user traffic and conversion rate of potential customers. Decode different types of SEO services to figure out which one would be the best-suited for your company.
Different Types of SEO Services for Online Business Growth
SEO is also about making your website user-friendly and attractive to visitors so they keep returning for more. There are different aspects of SEO services, and it is essential to understand what they are and how they can help you gain more traffic to your website. Various services can be tapped under SEO services, including keyword research, on-page optimisation, link building, off-site optimisation, etc. Each of these services plays a vital role in improving your website’s indexing and search engine ranking. Read on to learn more about different types of SEO services.
1. On-site Optimisation
On-site optimisation improves your website’s structure and content so that it’s more visible to search engines. It is essential to understand that you will only be able to rank higher on the first page of Google for your targeted keyword if you at least show up on the first page. Various elements are involved in this process, including title tags, meta descriptions, URL structure, content, internal linking, keyword density, etc. The search engine algorithm considers all of these elements when it decides which website should rank higher on its SERPs. There are many different aspects of on-site optimisation that you can tap under SEO services. Some of them are as follows:
a) Content Optimisation
This refers to the use of high-quality and relevant content on your website. This can be in the form of text, images, videos, or infographics. The best way to really drive organic traffic to your website is to keep it regularly updated with fresh and engaging content. This not only helps you establish your brand’s identity but also makes it more trustworthy in the eyes of your customers. To rank higher on the SERPs, you must ensure your content is Google-friendly. This means your content should be original, error-free, and concise. It should also target your audience and include your target keyword at least a couple of times.
You can make your content more SEO-friendly by having your targeted keyword at the beginning of the article and the end of the title, keeping your paragraphs short and to the point, and choosing high-quality images representing your brand.
b) URL Optimisation
This is about making sure the URL of your content is user-friendly and easy to understand. This will also help people bookmark and share your content without needing to write down the whole URL. URLs should be short and easy to remember. You can use relevant keywords in your URL to ensure that search engines easily index it. You can use hyphens, underscores, or dashes to break the URL into shorter and more readable parts. Avoid using numbers, symbols, or special characters in the URL, as they might not be visible to the search engines.
c) Internal Linking
This is about linking your blog posts and articles to one another to promote your various content pieces and bring more traffic to your website. This also helps Google understand the content of your website better and rank it higher on the SERPs. You can use anchor texts to link your posts and articles. However, avoid using keywords and phrases that are too generic or uninteresting, as they might get caught in a spam filter for irrelevant linking. It is also important to link only relevant content that adds value to your website.
d) Keyword Density
Keyword density refers to the ratio of your targeted keyword against the total length of content on your website. This used to be an essential SEO metric a few years ago, but now Google has become more innovative and advanced in its algorithms. It has begun factoring in the user experience to determine a website’s ranking on its SERPs. A keyword-dense article will have a higher chance of getting caught in a spam filter. There is no specific keyword density that you need to follow. However, keeping your keyword density moderate is essential to avoid getting penalised. You can also use a keyword density tool to calculate the percentage of your keywords in your content.
2. Off-site Optimisation
This is about optimising your website for Google through targeted link building. The primary purpose of off-site optimisation is to increase the number of pages that link to your website and get it ranked higher on the SERPs. This can be achieved by building links to your website from other domains that have higher authority in the eyes of Google. There are different types of link-building strategies that can be employed under off-site optimisation. These include:
- Guest blogging – Writing high-quality articles on popular blogs and websites and then including a link to your website in the author bio section or the article’s conclusion.
- Commenting – Posting comments on relevant blogs to drive traffic to your website.
- Content creation – Creating valuable and informative videos, infographics, e-books, webinars, etc., and sharing them on social media or other online platforms.
- Press mentions – Getting mentioned and written about in various online and offline media, such as newspapers, magazines, websites, and blogs.
Further, check out the off-page SEO checklist to get detailed insights.
3. SEO Auditing
A thorough analysis of your website’s structure and content is essential to understand its weaknesses and strengths. SEO auditing is a meticulous process that involves analysing the current state of your website and making recommendations to improve its ranking.
A professional SEO auditor will look at your website’s content, structure, user experience, and backlinks and provide valuable insights and suggestions on improving your website’s SEO. They will also provide you with a custom plan for enhancing your website’s ranking and provide regular updates on the progress. SEO auditing is necessary for every business that wishes to get more traffic from search engines.
4. Competitor Analysis
During the initial steps in your SEO campaign, a smart move would be to analyse your competitors. It will give you a fair idea about their strengths and weaknesses. It will also help you find the keywords currently bringing traffic to their websites. Finally, the analysis will help you determine what you need to do to outrank your competitors and provide your readers with the best experience.
5. Reporting and Tracking KPIs
The SEO campaign will succeed only when you track its progress. There are various ways in which you can measure its performance. Some of the most effective methods include Google Analytics, and Google Search Console, among various other digital marketing tools. You can use these tools to track your KPIs. They will help you measure your SEO efforts and get insights into your website’s performance.
6. Voice Search SEO
Voice search has emerged as a popular way of exploring the web by voice. With the increasing popularity of voice assistants such as Google Assistant, Siri, and Alexa, people are now looking for information and products by voice. Voice search is expected to proliferate in the coming years, and preparing your website for this transition is crucial. You can increase your search engine ranking by optimising your website for voice search.
7. Keyword Research
Keyword research is all about finding the right keywords that people are using to search for solutions to their problems. The best way to find keywords is to analyse your website and your created content. You can also observe content created by your competitors to identify which keywords they might be targeting. Once you know the keywords you wish to rank for, you can create content around them.
8. AMP Services
AMP stands for Accelerated Mobile Pages, a Google initiative to make the internet more accessible and user-friendly. This update has made it mandatory for all businesses to create mobile-friendly websites. If your website is not AMP-ready, it will be demoted on the SERPs. AMP services are one of the latest trends in the search engine optimisation industry. Creating mobile-friendly websites will help you get a higher ranking on Google, especially if you are targeting the mobile user base.
SEO services are the backbone of any digital marketing strategy. If your SEO is not up to the mark, then it does not matter how many people you reach out to; they won’t ever be able to become your customer. Take advantage of this SEO guide and learn everything you need to know about seo. Therefore, imperative that you make an effort to ensure your SEO efforts are successful. Although SEO is a long-term investment, you can expect to see results within 3-6 months. It is, however, essential to stay vigilant and keep track of your progress during this period. Hiring the right agency for SEO services makes a huge difference but, unfortunately, is ignored by many. The ones who make the most of it are those that make the highlights.