What is Content Marketing? Why should you invest in it?

Written by Divya Khaneja

April 19, 2022

Content Marketing

Content marketing which is relevant and high-quality is essential to attracting and retaining your target audience. Following current projections, the number of marketing communications delivered to buyers and consumers per day is likely to be more than 2500.

For this reason, marketers are forced to develop interesting content to stand out in a sea of noise if they want to be successful in their companies. A very well content marketing plan may assist your organisation in establishing itself as a thought leader.

Why is content marketing important?

Content marketing offers you the chance of driving client preference for your goods or services. With content marketing, you have the power to develop and enhance the relationship between your brand and its clients over time by providing them with relevant and intriguing content.

In the past, marketers already used display adverts on websites and trade show booths. Furthermore, third-party email blasts acquire visibility by renting attention from other people’s media; this is now changing.

Unlike traditional publishing, content marketing allows marketers to act as publishers by finding, expanding, and recruiting their audiences.

As clients go through the sales funnel, marketers help them build a right-hand connection by providing them with useful information. Some of its attractiveness originates from the fact that content marketing is more cost-effective than other options. Things may take a little longer to get going when you’re just getting going.

What is the best way to get started with content marking?

Many businesses now provide content marketing services which often include SEO and Digital Marketing services. If you’re too busy to do it yourself or aren’t ready to manage it internally. You may find that hiring a company is your best option. As far as content marketing goes, the quickest way to start is by creating your blog.

After some time and practice, it will become easier to deal with. Using tools like Two ago, you can quickly and easily learn how to write engaging content for your website or blog. This will help you in bringing new visitors and turning them into customers or clients. An awareness of your audience’s needs and desires is essential to creating excellent content, which is the most successful kind of content marketing.

Excellent content:

Constantly being required to read a piece of content is a solid symptom of a bad content marketing strategy. If we’re talking about content marketing. I often tell organisations that great information is only worthwhile to read if the reader is inspired to put it into action after reading it. Material is more likely to be enjoyed by those who pay for it than it is by those who do not.

Consider the material you’ve just purchased to read, watch, or listen to as a potential source of inspiration for your next project. In case you happened to see the Brick Movie earlier this year. You may have witnessed one of the most impressive instances of content marketing in recent history.

Are you certain that they’re not doing it to make a profit? Remember that not everything you’ve heard has to be taken at face value. In the absence of a DVR, you were involuntary to spend your hard-earned money to sit through a 100-minute advertisement for a toy.

Barbie has held the top rank in the toy business since the nineties. However, it has just overtaken the company in terms of sales. Even if you can’t afford to produce a full-length film about your firm to attract new clients, you may still use video to your advantage.

Content marketing may address several basic issues:

Content marketing, especially in the digital environment, can alleviate some of today’s most pressing problems.

  • It is necessary to establish specific brands
  • The target is to achieve more clients while maintaining a lower cost of doing business

It is necessary to establish specific brands:

If you are known as a subject matter expert in your field of expertise, then your content marketing efforts will be seen as a valuable resource by your target audience as a result of your efforts.

Creating a connection with your clientele is possible if your information is both helpful and enjoyable to them regularly. Customers are more likely to purchase items or services from firms with whom they have a personal connection than from businesses with which they do not.

The target is to achieve more clients while maintaining a lower cost of doing business:

Disruptions in the world of marketing can seem to be obtrusive. Many consumers despise and mistrust it. Content marketing should be part of a discussion with present and future consumers. Based on the interests and habits of the users, you are able to build up over time to form a story of facts and figures. A long-term investment, content marketing has a compounding impact as your library of material grows in size and quality.

Types of Content that can push your Content Marketing Goals

There are several opportunities for content marketing that marketers can use to disseminate their resources to the audience.

You will quickly find yourself thinking about content marketing ideas regularly. Opportunities to create fresh stuff will continue to present themselves in your mind. Consider the following five possibilities to encourage your brain to start functioning again.

  • SEO Content
  • Illustrations
  • Videos
  • Publications
  • Downloads
  • SEO Content

A product or service may be advertised through either traditional marketing or content marketing. These are two completely different means of doing so. Try reading our blog, ‘Why is Content Marketing Important for SEO’, if you want to understand the relationship between search engine optimisation and content marketing. There are several services offered by millions of individuals as they were first made available.

A significant number of individuals would have never heard of your service if your marketing strategies were not well planned and executed.

Content marketing offers you the chance of making your valuable marketing resources available to the audience with their search queries on search engines. Furthermore, content marketing offers you the chance of making your goods and services known and provide a better understanding to the users.


An excellent Illustration strategy can drive the audience for catching the attention of the audience and taking timely action by understanding the content quickly.

To have an infographic made professionally is hence an important task that the marketers must crack.

For starters, you can start with infographics on Pinterest and then share it on other platforms as well. As a content marketing tactic, you only need to spend part of your time to it seems to be benefiting from this strategy.


It has been often assumed that video content marketing is costly and difficult. However, with the availability of low-cost professional-grade equipment and affordable video marketing services, it is now more affordable than ever to produce high-quality video and audio material for broadcast and internet distribution.

Video content is a great means of attracting the attention of your audience. Furthermore, video contents have a greater chance of ranking well on search engines.


As opposed to relying on plain tools of content marketing, good marketers are aware of how to use various content marketing tools and strategies. Publications like case studies, whitepapers, and e-books are a great source of interaction with the audience. They help in bringing answers to the question that the audience demands and helps in establishing relevance in the minds of the audience.


With podcasting, you may get exposure in a new market. The trend of podcasts has risen up, especially in recent times. Audiobook listeners benefit from free podcasts, which provide valuable information and guidance. Podcasts result in higher sales of services and products and guide the audience in taking the call to action like making registrations, signing up for email lists and others, making purchase requests, and others.

Final Words

Investing in content marketing must be the number one priority for the marketers aspiring to make the best use of the digital mediums for connecting with their audience. As per HubSpot, 90% of the marketers continue to plan their content marketing strategy, with 66% of marketers expected to increase their budget this year.

Content marketing helps in improving the brand’s relationship with the audience and helps in establishing trust, relevance, and credibility with the audience.

Related Posts

Stay Up to Date With The Latest News & Updates

Get in touch with us!

Our consultants and delivery manager will help you take your business to new heights with the solutions of Asia’s largest marketplace for digital services.

Join Our Newsletter

Subscribe to our monthly newsletter to stay abreast with the latest trends and informtion to help you digitise your business.

Follow Us

Follow our social media handles and know more about what is happening in EMB.