Which is the Best Payment Gateway for Your E-commerce Website?

Written by Team EMB

November 12, 2022

E-Commerce
Best Payment Gateway for Your E-commerce Website

Out of the many things you need to keep in mind for running a successful e-commerce business, having a proper payment gateway in place is crucial. The onset of the e-commerce industry has made it essential for businesses to accommodate multiple options to enable customers to pay digitally. This is when e-commerce payment gateways come into the picture – they are like the backbone of the digital society. In this blog, we have covered the nitty-gritty of payment gateways, the most popular payment gateways in India and abroad and how to determine the best one for your e-commerce website.

What is a Payment Gateway?

In common parlance, a payment gateway is a platform/ passage through which merchants receive payments from their clients. It’s like a mediator between the e-commerce store and the bank to enable a hassle-free shopping (and seamless payment) experience for the client.  

Is it different from a Digital Wallet?

Yes! A payment gateway is a service deployed by an online business to accept customer payments. It doesn’t have any direct relationship with the end users. Digital wallets like Mobikwik and FreeCharge, on the other hand, are instruments through which customers can store money in their accounts and further utilise the same to pay on websites that support such wallets. In a nutshell, payment gateways support multiple wallet options through which customers can make payments online.

How does the payment gateway work?

After adding the desired items to the cart, when the customer hits ‘pay’ and chooses his preferred mode of payment, like debit/credit card or net banking, he is asked to input the relevant information.

Read more about how to add a payment gateway to your e-commerce website here

Once done, the e-commerce site transmits the same to the payment gateway, which, in turn, forwards it to the respective bank/ card association/ online wallet player. The latter then verifies the credibility of the transaction and authorises the payment. Finally, the payment gateway transfers these funds to the merchant in exchange for some processing fee.

Factors to Consider Before Choosing a Payment Gateway for Your E-commerce Website

With the remarkable growth in the e-commerce industry, many players strive to ensure efficient and seamless payment gateway for websites. However, as an online business, you must select the most suitable payment gateways and integrate the same with your website to let your customers shop and pay without hassles. Let us dive into what to look for to choose the best payment gateway for your website. 

1. Security

Needless to say, security is the primary factor that you have to keep in mind before finalising a payment gateway. To begin with, go for PCI-compliant companies to protect the sensitive financial information of your customers so that it doesn’t fall into the wrong hands. Moreover, going for giant market players with a robust security system and a good reputation in the industry is a great idea. This will impact their trust and lead to fewer cart abandonments.

2. Cost

Another critical factor is to determine the cost involved. And when we say cost, we include everything – the set-up fee, maintenance charge, and processing fee on each transaction, domestic or international. An online business must invest in budget-friendly services that give you value for money.  

3. Easy integration with your website

Does it go well with my current technology platforms? Ask this question before going for a payment gateway – you want to make sure that you select a gateway whose APIs can be easily integrated with your existing platforms, or you’ll end up making the process more complicated and slow for your users. 

4. Supports multiple currencies

If you have an international audience or plan to expand your business beyond geographical barriers, make sure your service provider supports different currencies. 

5. Mobile payment support

Nowadays, it’s very common for individuals to shop online. It is thus essential to ensure that your gateway works well on Android/ iOS to let your customers pay without any inconvenience.

6. Flexibility to support different cards

Many gateway service providers need to get along better with different cards like VISA, MasterCard, American Express etc. So, make sure your preferred gateway works well with all these cards to accommodate the diverse needs of your customers. 

7. Type of Gateway

In general, there are 3 payment gateways; firstly, businesses process payments through their own servers. Secondly, where the front-end checkout takes place on the website, but payment is processed through the payment gateway’s back end. Finally, where businesses include alternative payment methods to handle the complete transaction. Now, each of these gateways has its own set of pros and cons. While on-site payments benefit businesses with high-volume sales, redirects are useful for small businesses. 

8. Payout time

Generally, a gateway takes time (varies from provider to provider) post transactions to settle and pay the merchants. Although this doesn’t directly affect your decision to choose a gateway, knowing the payout time before making a final decision is not a bad idea.

5 Most Popular Payment Gateways Worldwide

We have collated a list of some of the most popularly used payment gateways worldwide. Let us have a quick glance at each one of them. 

1. Paypal

The most familiar, reliable and preferred payment gateway worldwide, Paypal’s USP lies in providing high-end security, fraud prevention, encryption of financial information and easy-to-access UI. With over 30 million merchants all across the globe, PayPal has emerged to be the most secure platform to accept payments online. 

In fact, according to PayPal, 59% of users abandoned a transaction due to its absence in the list of payment gateways, 37% of consumers have a higher willingness to buy where it is present, and 51% of consumers have more faith in businesses that accept PayPal. Having said that, it may not be ideal for Indian businesses with a local customer base as it only supports cross-border transactions.

Key features:

  • No initial set-up or annual maintenance fee 
  • End-to-end encrypted with the highest security standards 
  • Ideal for merchants having international clients as it supports multiple currencies

2. RazorPay

Lately, with its 100+ payment modes and low transaction charges compared to its competitors, RazorPay has become one of India’s leading and trustworthy payment service providers. Since it is specially built for developers, it is easy to integrate and offers a seamless checkout experience. 

Key Features:

  • No initial set-up or annual maintenance fee
  • Compatible with domestic and international credit/debit cards, UPI, and mobile wallets
  • Supports over 100 currencies with real-time currency conversion
  • Mitigates fraud and ensures customers’ data encryption using advanced tools that detect fraudulent factors in transactions 

3. Stripe

From startups to large enterprises, from SaaS to e-commerce businesses, Stripe has something for all. As one of the most versatile and developer-friendly gateways, with Stripe’s software and APIs, you can accept payments from 35+ countries, making online payments a breeze. Moreover, it also supports in-person payments making it ideal for brick-and-mortar stores. Furthermore, it also offers the freedom to customise your checkout process, and you can set up recurring billing too. 

Key features:

  • 135+ currencies and dozens of payment methods supported
  • Integrated per-transaction pricing with no hidden cost 
  • Certified to the highest compliance standards
  • Android and iOS friendly 
  • Offers a number of pre-built integrations to popular platforms/plugins 

4. Square

Quite popular among small and mid-sized businesses due to its affordability and user-friendly interface, Square is gradually becoming a leading payment processing and point of sale (POS) platform worldwide. Because of its flat transaction fee policy and zero monthly charges, it is an ideal platform for startups and businesses with fluctuating turnover. Its flexibility is its USP, as you pay for what and when you earn, whether you are selling online, offline or even on the go.  

Key features:

  • Easy and transparent per-transaction pricing policy without any hidden cost or lock-in contracts
  • No unnecessary visits or background checks – you can go live in minutes.
  • No set-up fee, subscription fee, or PCI compliance fees
  • Super flexible in terms of accepting payments as it supports most internationally-issued cards such as Visa, MasterCard, and American Express
  • Mostly affordable but can be expensive for high-volume transactions; nevertheless, a customised plan can be worked out after contacting the company.
  • It may not be ideal for businesses with high risk; it actually has a list of prohibited goods and services in its terms and conditions, which may even lead to the freezing of funds. 
  • PCI compliant; doesn’t save sensitive payment information of clients – data is kept in encrypted form at all times

5. CCAvenue

One of the oldest and premier online payment gateway players, CCAvenue – a product of Infibeam Avenues Limited, enables merchants to accept a wide range of digital payments in a simple and secure manner. Its multi-channel, multilingual and multi-currency feature built into its DNA is what makes it stand out from the rest.

Key features:

  • Offers state-of-the-art fraud prevention and PCI-compliant environment
  • Easy to integrate with your website
  • Provides an optimal transacting experience as it’s built to adapt to any device
  • 200+ payment options, including debit/ credit cards/ net banking/ UPI/ prepaid instruments 
  • From US Dollar to the Japanese Yen, it supports payments in 27 major foreign currencies
  • Enhanced customer engagement along with an increased rate of successful transactions – thanks to its checkout page being offered in 18 major Indian and International languages 
  • The CCAvenue Payments page can be customised as per your website; for instance, you can upload your logo or modify the colour scheme to sync with your brand
  • Has an experienced team of specialists available 24×7 all 365 days a year, literally a call/email away to resolve your queries first-hand. For clients with huge transaction volumes, a relationship manager is also provided for constant support throughout.

Conclusion

Running a business online is a huge responsibility of ensuring a completely secure and convenient transaction process that meets your customers’ requirements. It goes without saying that payment gateways play an integral role in the online transaction process and are a strong pillar of the e-commerce industry. While there are many out there willing to help you with the same, choosing the one that works well for you is extremely important. Besides, seeking services from B2B businesses like Expand My Business also helps to choose and integrate the best payment gateways for your business with their verified partner agencies, end-to-end delivery management, and milestones-based Escrow Payment Solutions.

Related Posts

Stay Up to Date With The Latest News & Updates

Get in touch with us!

Our consultants and delivery manager will help you take your business to new heights with the solutions of Asia’s largest marketplace for digital services.

Join Our Newsletter

Subscribe to our monthly newsletter to stay abreast with the latest trends and informtion to help you digitise your business.

Follow Us

Follow our social media handles and know more about what is happening in EMB.

Table