When we talk about influencer marketing, the fashion industry is thriving like anything. It has been estimated that the influencer marketing strategy for fashion brand will develop at, say, 36% CAGR from the year 2020 to 2027. Influencer marketing strategy for fashion brands has been there for a few years; it’s just that the marketing strategies are evolving with time.
Established fashion brands and new fashion brands are growing their business by leaps and bounds. The way the influencers market their brand on social media has an effect on consumer’s purchasing decisions. The social platforms are crowded with content, and it might be a little cumbersome to come up with a powerful influencer marketing plan. There is nothing right or wrong about generating influencer marketing campaigns, it’s just that every brand name ought to follow a certain process.
Here, we will discuss influencer marketing strategies for fashion brands. Fashion is taking over social platforms, may it be clothing, beauty, footwear, accessories, or kids outfit. You just name it, and you see that social media channels are flooded with fashion accessories. Below mentioned are the following ideas that will assist you in creating an influencer marketing strategy to grab the attention of the consumers.
Benefits of Influencer Marketing for Your Fashion Brand
Influencer marketing is a popular choice for brands and businesses due to its numerous benefits! These are just a few reasons influencer marketing is so important for your company:
1. Personal touch
Influencer marketing is a way to bring a personal touch to your brand by using the connection between you and your audience. This is an important factor when your business is a fashion brand. A word from an influencer will help in creating a favourable relationship with the audience and will foster a positive image in their minds.
2. Easy communication
Influencer marketing is a way to communicate the essence of the product more effectively than any other marketing method. Influencers are often asked to speak about the product and show users how it works.
3. Builds credibility
Influencer marketing is a credible and authentic method of endorsing any product or brand. Influencers are key to shaping the attitudes and perceptions of the audience. They inspire the audience to believe the brand’s value proposition immediately. This is typical in traditional marketing, where the audience has to interact with the product first. Influencer marketing, on the other hand, gives first-hand experience about a brand even when an individual is yet to give it a try.
4. Niche specific audience
Marketers have the opportunity to target their niche-specific audience with influencer marketing. The audience for a fashion brand especially would need inspiration, and getting their favourite influencer on their desired clothes is the best way to do it.
5. Better interaction
Influencer marketing also helps brands communicate more creatively with their audiences. Influencer marketing is a way for brands to connect with their audiences. Brands can position themselves in creative situations that are not possible to create through traditional ad films. Hence unlike traditional forms of marketing, influencer marketing stimulates connection and interaction with the audience.
Steps for creating Influencer Marketing Strategy for Fashion Brand
Presently, all brand names are fighting for the user’s attention. And, still, it is difficult to find out what the audience actually wants. Marketing your brand on social platforms is just about influence.
The brand influencers have taken over the social platforms, and yes, influencer marketing for fashion brands is the need of the hour. Influencers are the most vital part of a social marketing channel as they have imprinted a mark in the user’s virtual loves.
An impactful influencer marketing strategy is pretty important. The list of social media influencers is never-ending. In today’s time, influencer marketing for fashion brands is successful.
This approach has helped the upcoming as well as established brand labels. This way, the consumers also love the new developments in this alcove.
1. Promotion Codes:
If the main goal is to increase your sales via a fashion influencer marketing strategy, then these codes work really well. Even though the influencers have the power to endorse the product, still promo codes compel the audience to take immediate action. This strategy is a win-win situation for everyone who is involved in fashion brands. Usually, the promo codes are the influencer’s name with a few digits with it.
2. Branded Hashtags:
These hashtags are the best way to boost your brand awareness. However, the hashtags are not just restricted to use in your brand name. So, how do you use these tags on influencer marketing for fashion brand?
Fashion marketing hashtags can flawlessly be inserted with captions. To amplify your brand’s presence, you need to use branded hashtags. For instance, if you have a new line of beauty products, then you ought to have a special branded hashtag in order to promote that. It is fashion to insert other trending hashtags that can boost the reach of your brand name to the audience.
3. Plan Events:
Do you wish to create a buzz on social platforms? If yes, then throw an amazing party or plan some event. For this, you need to invite the best fashion influencers and let them be accountable for the publicity department. Events are one of the most powerful tools to invite several fashion bloggers/influencers. It creates an excellent buzz for the people and the organisers who are responsible for the event.
4. Showcase your Products to Audience:
The golden rule of social media platforms is to show the audience rather than tell them. Rather than telling them how your brand will look, it is better than the influencer showcase it. The influencers can style them up with the products to catch the attention of the audience. There are some influencers who love to make the content interesting by adding different types of fashion tips.
5. Select the Right Fashion Influencers:
The planning of influencer marketing totally depends on the influencers you select. The number of influencers is huge, so at times it becomes difficult to select fashion influencers. It is better to be wise while selecting the influencers as all of them cannot do justice to the campaigns. However, the influencers you choose must cater to the requirements of the audience.
Creating engaging content is mandatory for the audience. Before going ahead with the selection process, just have a look at the reactions of the audience to the posts. This shows what exactly the audience thinks about your content.
Nowadays, we see live interviews on social platforms. It will be surprising for you to know that influencer’s interviews offer creative freedom to them as well as the brand to steer the discussion in any discussion. It offers a sneak peek into the influencer’s personality and lifestyle. In order to plan a memorable interview, you ought to prepare the questions prior. However, do not just stick to the questions prepared; in fact, you need to leave something for spontaneity. Focus on keeping the discussion genuine and promotional.
7. Know your Competitors:
In order to have an impactful influence marketing campaign, it is a must to know what actually your competitors are doing. Make sure to analyse the social platforms on which they are active and also check which kind of content is apt for them. Note down the cons of the mistakes and avoid them repeating in your content planning.
Tips to Get the Best from the Influencer Marketing Campaigns
The steps may seem really simple to implement, but you need to be smart while opting for an influencer and digital marketing strategy for a fashion brand. Now, let us have a look at the tips that will help you to get the best from influencer marketing campaigns:
- Apart from looking at the number of followers, it is advisable to look at the quality of influencer marketing followers. Quality matters more than quantity. And, also be sure that you do not get in touch with the influencers who might cheat you.
- Make sure that you do not pay much heed to content that is very promotional. The fact is that if you go overboard while promoting your product, then your brand name can face the opposite consequences.
- Rather than just text, you can find video content to be more effective for influencers. Nowadays, videos with captions and subtitles are creating a lot of hype to catch the eyes of the audience. Going live on IGTV can be really helpful in gaining maximum user attention.
All social media platforms permit you to endorse your brand name in a unique way. Creating a content strategy totally depends on the social platform you select. Once that is done, you need to plan your content strategies to meet your brand’s expectations.
How Expand My Business can help you to Create Influencer Marketing Strategy for Fashion Brand?
Expand My Business enables you to come across the best influencer marketing and social media management companies on social media platforms. We have a consistent database of influencers. The database incorporates influencers of several categories and from several social platforms.
We make it easy for our clients to find influencers on the basis of follower demographics, such as audience location, age, interests, and a lot more. Still, if you wish to take more assistance from us, you can get in touch with the customer support team. They will try to resolve your issues in no time. Know the benefits of influencer marketing.
The influencer marketing strategies depend on the type of influencers you select. For you, it might be difficult to select fashion influencers on social platforms as the number there is huge. You have to be careful in selecting them and make sure that they do justice to your campaigns. Do not get duped by the selection of the wrong influencer.